EAS 2018 Masthead

Tuesday 25 Sept. 2018
17:00 - 18:00


IAAPA Theatre Sponsored by Polin Waterparks

What can the wider industry learn from the Netherlands?

Even though the Netherlands is not one of the biggest countries, the impact of its leisure industry professionals has been, and still is, undeniably strong. From inspirational facilities to some of the most highly regarded suppliers and manufacturers, the Netherlands has an interesting track record.

Join this CEO Talk for a lively discussion on the Dutch and broader leisure industry and the people in it. How has the industry and its people grown up? What have been the most challenging developments in the market and how have the speakers adapted to that? Learn about their passion, their drive, their successes and their mistakes. A session full of stories that will inspire; guaranteed!


Moderator - Reinoud van Assendelft de Coningh, Owner, Van Assendelft & Partners

Reinoud van Assendelft de Coningh is the owner and principal force behind Van Assendelft & Partners, a Dutch attractions consultancy. The company enjoys international recognition as a specialist for amusement parks and public attractions, especially in the areas of strategic marketing and concept development and has completed over 240 national and international assignments for Theme Parks and Attractions, museums, theatres, local and regional governments and various leisure related companies. Reinoud was a member of the Marketing Committee of the International Association of Amusement Parks and Attractions (IAAPA) for five years and was the chairman of this committee for three years. He served eight years on the education committee of IAAPA Europe, was in 2011 and 2012 a member on the IAAPA Hall of Fame Committee and served until 2016 on the Exhibit Awards Committee.


Carolien Kortooms, Managing Director, Toverland

Huub Lazarom, Managing Director, Corpus

Dirk Lubbers
Dirk Lubbers, CEO, Tourism Group International

Since the end of 2017, Dirk Lubbers was appointed as CEO of Tourism Group International. A company with business activities in attractions, bars, excursions, museums, canal cruises and ticketing. Selling over 4,5 million tickets on a yearly basis, with a mission to deliver beyond expectation experiences. Before this, Dirk was responsible for the Heineken Experience for seven years. Under his supervision, the attraction has more than doubled the number of visitors in five years and is now one of the biggest attractions in Amsterdam. When he’s not working, Dirk reads many (preferably historical) books, plays soccer and jogs. He loves to play with his kids, but only when he will be the winner. Dirk loves to sing along with Frozen, the Rolling Stones and INXS. And finally, manipulating and teasing people are his passion.

Marcel Westerdiep, General Manager, Escher in het Paleis

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Practical summary

Date: Tuesday, 25 September 2018
17:00 - 18:00
Location:   RAI Amsterdam Convention Center IAAPA Theatre Sponsored by Polin Waterparks
Fee: Free Admission with EAS badge (IAAPA-members)
'Conference Programme' add-on required (non-members) 
Track: Local Challenges Track
Notes: Must be 18 or older to attend.