EAS 2018 Masthead

Date:   Tuesday 26 September 2016

  17:00 - 18:00

  IAAPA Theatre Sponsored by Europa-Park - in the Berlin Messe Exhibition Center


Event Description

Well respected park owners, CEOs and general managers come together to share their insights on leadership, the industry and its future during this one hour of debate, discussion, storytelling… and fun! Make sure to treat yourself to one of the liveliest discussions and panels at EAS as you learn from some of the brightest minds in the business. 

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Some of the session´s speakers include



Reinoud van Assendelft de Coningh, CEO, Van Assendelft & Partners, The Netherlands

Reinoud van Assendelft de Coningh is the owner and principal force behind Van Assendelft & Partners, a Dutch attractions consultancy. The company enjoys international recognition as a specialist for amusement parks and public attractions, especially in the areas of strategic marketing and concept development and has completed over 240 national and international assignments for Theme Parks and Attractions, museums, theatres, local and regional governments and various leisure related companies.

Reinoud was a member of the Marketing Committee of the International Association of Amusement Parks and Attractions (IAAPA) for five years and was the chairman of this committee for three years. He served eight years on the education committee of IAAPA Europe, was in 2011 and 2012 a member on the IAAPA Hall of Fame Committee and served until 2016 on the Exhibit Awards Committee.

Eddie Kemsley

Eddie Kemsley, CEO, KidZania UK, United Kingdom

Eddie started her career in leisure and hospitality 16 years ago during which time she has launched and run attractions, venues and events in London and across the UK. Eddie has held senior/CEO roles in a variety of Zoos, FECs, theme parks, farm parks and other leisure businesses.  In 2014 Eddie was elected to sit on BALPPA’s management committee which represents the attractions industry in the UK.  Eddie is currently CEO of Longshot Kids Ltd, who own and run KidZania UK. 


Yael Coifman, Senior Partner, Leisure Development Partners, United Kingdom

Yael is a founding partner of Leisure Development Partners (LDP), a specialised consulting practice focused on the worldwide visitor attraction and leisure industry. Prior to founding LDP, Yael was a Director at ERA based in Los Angeles, Washington DC, and London. During her 20 years consulting in the industry, Yael has completed projects in over 60 countries, throughout Europe, the Middle East, the Americas, and Asia. She has an MBA in international business from the Thunderbird School of Global Management and a BA in Economics & Political Science from Yale University and is fluent in both French and Spanish.

Throughout her career, Yael’s experience includes projects around the globe such as theme and waterpark,  attraction, museum and themed entertainment resort feasibility, due diligence for sales and acquisitions, economic impact, improvement and development strategy, sports and entertainment venue appraisal, mixed-use development strategy, operator and investor solicitation and several expert witness appearances. 


Andreas Sievering, CEO FORT FUN Abenteuerland, Germany

Andreas became CEO of FORT FUN in 2015, after running the park as General Manager for 2 years. He was the Technical Manager of the park from 2008 to 2013 under the company name of One World NRW. As a technical expert, Andreas established an historical maintenance and refurbishment program which revitalized the park. He also created and developed 2 entertainment projects which boosted the popularity of the site; the award winning show “Holy Forest” and “ Fort Fear” , one of the best Halloween events in Germany. This year, Fort Fun has just opened its new children’s area L.A.B.S. Andreas has a technical background that he developed before joining the Attractions Industry. He worked as carpenter, a boat builder and a technical officer of a ski resort. Andreas is also a coach of the junior soccer team TSV Bigge Olsberg.

Erwin Linnenbach

Erwin Linnenbach, CEO, Belantis, Germany

As the CEO of the German amusement park BELANTIS Erwin Linnenbach is still quite a newcomer in the business. Before he became the head of central Germany’s biggest theme park three years ago he has been working in the media sector for over twenty years, having been the CEO of several radio networks. In his previous function he was one of the founders of BELANTIS which had opened in 2003 and ever since he has been chairman of the shareholders board. His experience in the fields of General Management and Marketing in different business sectors turns out to be very valuable for his current role. Within three years at the top of the company he has managed to create a dynamic development of BELANTIS which led to the result, that the company in 2016 recorded the most successful year in its history. For the near future Erwin’s goal is to take advantage of the positive trend in order to lead the company on a successful course in the long term. Digital transformation, a year-round business or the creation of accommodation, are just some of the major issues that are currently in the focus of the company.


Christoph Andreas Leicht, CEO, Hansa-Park Freizeit- und Familienpark, Germany

Andreas Leicht, born in July 1962, is CEO and majority shareholder of the family business Hansa-Park Freizeit- und Familienpark GmbH & Co.KG. He has a legal background (“volljurist” and lawyer) and resides since 1989 in Sierksdorf, the German town which is home to Hansa-Park. Hansa-Park has up to 850 employees during the season and around 220 employees throughout the year.


Martin Kring, General Manager, LEGOLAND® Deutschland Resort, Germany

Since 2014 Martin Kring is the General Manager of LEGOLAND® Deutschland Resort, the third biggest park in Germany and part of Merlin Entertainments. Prior to this appointment Martin has had roles as interim General Manager in LEGOLAND Malaysia, 8 years as Operations Director in LEGOLAND Billund, DK, and 5 years as first IT Director and then Operations Director in LEGOLAND Windsor, UK. Martin’s business career started as an IT trainee in the LEGO® Group in 1990.

Martin Kring is also Committee Member of the IAAPA EMEA Advisory Board.


Robert Dahl, CEO, Karls Tourismus, Germany

Robert Dahl was born in 1971 in Lübeck. From childhood on Robert smelled the strawberry-scent at the farm of his father. Robert finished an apprenticeship as a fruit farmer. Together with his parents and his sister he worked on the strawberry farm in Warnsdorf nearby Lübeck until 1992. In this time, Robert traveled to Poland for completing an course in polish language. As a 21-years old farmer, Robert returned to the homeland of his grandfather nearby Rostock. Here, with the energetic support of his sister, he opened the strawberry farm in Rövershagen in 1993. The former strawberry farm with its small farm-shop, where coffee, cakes etc. were sold, is today known as "Karls Erlebnis-Dorf". Nowadays, Robert Dahl is the head of 5 Karls Erlebnis-Dörfer – rural family amusement parks. Currently, he is  lanning the construction of a holiday resort in Elstal nearby Berlin. Robert Dahl is still the owner and CEO of all Karls Erlebnis-Dörfer and of the strawberry farms in  Rövershagen nearby Rostock and Warnsdorf nearby Lübeck.