Tuesday, 23 September 2014
Branded Goods: Is Using Intellectual Property the Right Choice for Your Facility?
Time: 15:30 - 17:00
From branded food outlets to movie-themed rides and attractions, it seems as if every park in Europe is looking to introduce some type of intellectual property (IP) into their attraction.
But, is the introduction of IP into an attraction always the right strategy? If there is an “upside” to the use of IP, is there also a “down-side?” What factors should operators consider when determining the use of IP?
In this thought-provoking and stimulating session you will hear variety of perspectives on this topic from attraction designers, IP license-holders, park operators and, industry consultants. Our panelists will explore amongst other things: licensing issues, branding conflicts, and intellectual property rights.
Michael Collins of Leisure Development Partners (LDP) will introduce the session with a benchmarking review illustrating the impact of brands on park performance, including visitor spending and market penetration. Choni Fernández from PortAventura Spain will explore the impact of removing the Universal IP from PortAventura as well as the addition of the Sesame Street IP – Sessamo Aventura - and the planned Ferrari project.
Bart Dohmen, with BRC Imagination Arts, in Europe will examine the success that attractions can enjoy creating bespoke stories and experiences with non-IP related attractions. And Jonathan Linn from Dreamworks - a major creator of successful IPs - explores what IP holders look for in a successful partnership.
Senior Partner Leisure Development Partners (LDP)
Michael Collins is a Senior Partner in LDP (Leisure Development Partners LLP) and is one of its founders. Michael has worked all over the world with most of the large theme park operating groups and developers, owners and operators of all forms of visitor attractions. Michael and LDP's work is in feasibility, business planning, improvement strategy and due diligence for attractions, entertainment and leisure real estate. Michael’s passion for the entertainment industry stems from his background as the fourth generation of a visitor attraction operating family.
|Choni Fernández |
Director for Procurement & Corporate Social Responsibility, PortAventura Spain
Choni joined PortAventura in 2007 as Deputy Director in the Procurement & Logistics Department and in 2011 she became Director of the department, which includes CSR. Her past experience includes 12 years at BASF, where she held different positions related to logistics and supply chain, including Fungicide European Supply Chain Manager. She holds a B.A. degree in Business Administration from Facultad de C.C. Económicas of Oviedo University and Dublin City University, Ireland.
|Bart Dohmen |
Managing Director, BRC Imagination Arts Europe
From his early years as a technical engineer at LaserPromotions BV, through his many years in marketing and new business development at Bosch Rexroth, Bart Dohmen has worked with clients across Europe to turn their creative dreams into physical reality. Bart brings a wealth of experience and extensive leadership skills to BRC’s European office in Eindhoven, The Netherlands as its Managing Director, where he serves our continental European, Middle Eastern and African clients. As part of the BRC design team, Bart was responsible for the planning for Floriade 2012, the world horticultural fair. Bart’s other BRC projects include The Heineken Experience, Amsterdam; Dolfinarium, The Netherlands; Spaceport Shenyang, China; Freej Themepark, Dubai; Gläserne Manufaktur, Volkswagen, Dresden, Germany; and Rotterdam Zoo, The Netherlands.
Prior to joining BRC, Bart worked on several other high profile projects throughout the world including The London Eye, Catastrophe Canyon, Disneyland Paris, HollandRama at the Open Lucht Museum, The Netherlands, and the Technology Museum of Thessaloniki, Greece.
In addition, Bart is a past chairman of, and served on, the TiLE (Trends in Leisure Entertainment) Committee and is a frequent speaker at many different conferences across Europe. Bart is also a guest lecturer at the NHTV, Breda University of Applied Sciences in The Netherlands
Bart earned an MBA from the NIMBAS Graduate School of Management/Bradford University as well as a BS in Electronic Science from the Hoge Technische School.
- Jonathan Linn, Dreamworks