Institute for Attractions Managers
|Date || Sunday 4- Tuesday 6 October 2015 |
|Time || Sunday: 09.00 - 19.00 |
Monday: 09.00 - 17.00
Tuesday: 09.00 - 15.00
|Fee || €700 (IAAPA-Members) |
| || €1,250 (Non Members) |
The Institute for Attractions Managers is IAAPA’s premier management development program. The two and a half day course
gives attendees detailed training in attractions management and is directed at emerging industry professionals with 2-3
years’ experience, who have the potential and commitment to be on a senior management team or newly hired executives
joining the attractions industry. This includes vice presidents, directors, managers, department heads, and supervisors who
want to expand their industry knowledge and advance their career.
It is also an excellent program for managers entering the attractions industry laterally from other businesses providing a
solid foundation on how attractions operate and what the industry’s key drivers and the metrics for success.
The program covers five core subjects: Finance, Operations and Safety, Marketing and Communications, Revenue
Operations, and Human Resources and Leadership.
This year’s program includes a behind-the-scenes tour to nearby Liseberg one of Europe’s largest amusement
The courses are a blend of classroom instruction, audio presentation, case study, class work, and field work. Attendees will
receive a detailed workbook for each course with additional references and online support material.
Course fee includes
- Course tuition and support materials
- Registration to EAS 2015
- Daytime meals and refreshments
- Certificate of completion
- IAAPA Certification Credit Hours
Faculty Program Faculty
- Edward Bolluijt- Finance course
- Mikael Ahlerup – Human Resources and
| || Ellen Verburg - Revenue Operations Course |
Manager Retail & Games, Walibi Holland
&Manager Additional income Compagnie des Alpes
Ellen Verburg is an industry expert on additional income, visual merchandising and retail in attraction parks
industry with nearly 20 years in retail business, managing teams, creating a new merchandise brand, buying merchandise and
negotiating new contracts.
Ellen manages her own team in Walibi Holland and also consults for other parks, providing cost effective
solutions to growing revenue and decreasing costs and is always looking for new trends in the market.
| || |
Erwin Taets - Marketing and Communications Course
Coordinator and researcher Flanders Leisures Academy, VIVES
Erwin Taets, coordinator and researcher for Flanders Leisures Academy at VIVES Kortrijk. Lectures, researches,
consults and publishes about the leisure and theme park industry, specializing in social media analysis and management for
leisure companies and organizations in Belgium. Lectures at the Leisure Management Faculty of the Association of KU Leuven in
Michael Collins - Head of Faculty
Senior Partner and co-founder Leisure Development Partners LLP
Michael Collins is a Senior Partner and one of the founders of LDP (Leisure Development Partners LLP). Michael
has worked all over the world with most of the large theme park operating groups and developers, owners and operators of all
forms of visitor attractions.Michael and LDP's work is in feasibility, business planning, improvement strategy and due
diligence for attractions, entertainment and leisure real estate.Michael’s passion for the entertainment industry stems
from his background as the fourth generation of a visitor attraction operating family.
IAAPA Certification: participation in the IAAPA Institute for Attractions Managers (IAM)
can earn 16 credit hours