EAS 2018 Masthead
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Management Development Program for Attractions Industry Professionals

Registration opened now!

Date:    Friday 21 September 2018
Time:   20:00 - to be anounced
   
Date:   Saturday 22, Sunday 23 and Monday 24 September 2018
Time:  To be anounced - 19:30 (estimated arrival bus at RAI Amsterdam)
   
Location  Efteling Theme Park, Kaatsheuvel 
   
Fee:    € 680,- (IAAPA-Members)
    € 847,- (Non Members) 

register now
 

Event Description:

The Institute for Attractions Managers is IAAPA’s premier management development programme. This three day course gives attendees detailed training in attractions management and is directed at emerging industry professionals, who have the potential to be on a senior management team or newly hired executives joining the attractions industry.

It is also an excellent program for managers entering the attractions industry laterally from other businesses providing a solid foundation on how attractions operate and what the industry’s key drivers and the metrics for success.

Five core subjects:
  • Attractions Finance: Capital, expense and revenue budgeting, and other financial tools
  • Attractions Marketing: The role of public relations, media relations, advertising, group sales, and marketing
  • Attractions Leadership: Successful human resources development strategies
  • Facility Operations and Safety: Industry regulation, facility best practices, and crisis management awareness
  • Attractions Revenue Operations: The role and importance of food and beverage, merchandise, and games. 

Curriculum

The courses are a blend of classroom instruction, audio presentation, case study, class work, and field work. Attendees will receive a detailed workbook for each course with additional references and online support materials.

IAAPA Institute for Attractions Managers @ Efteling

This year’s programme will be organized in the inspiring world of Efteling. You will have courses and meals at Efteling Bosrijk, an oasis of nature and comfort in the woods next to the park. IAAPA and Efteling have teamed up to offer you some great extra’s during this year’s course, including:

  • an extra educational session by Efteling on imagineering and design,
  • a guided walk through Het Loonsche Land - the park’s newest holiday village,
  • a visit to CARO – the brand new ‘carousel inspired’ show at Efteling Theatre,
  • free time in the park to observe learnings in practice and to explore the newest attractions.

IAAPA has negotiated a discounted rate to sleep in a Efteling Bosrijk apartment (breakfast included) about which you will receive more information after registration. 

IAAPA Institute for Attractions Managers Faculty

  • To be announced (June)

IAAPA Certification 
Participants in the IAAPA Institute for Attractions Managers earn 16 credit hours toward IAAPA Certification.

*Fee includes

  • Course tuition, materials and activities
  • Registration to EAS 2018
  • Lunch & dinner (Sat & Sun), lunch (Mon), refreshments and snacks in class room
  • Bus to Amsterdam on Monday (estimated arrival at RAI - 19:30)
  • A free ticket for the Young Professionals Forum and Reception
  • Certificate of completion
  • 16 IAAPA Certification Credit Hours


register now

€ 1089,00

€ 1089,00

€ 1089,00

€ 1089,00

€ 1089,00

€ 1089,00

€ 1089,00

€ 1089,00