2017 EAS

Date    Sunday 18 - Tuesday 20 September 2016 
Time    Sunday: 08.30 - 19.00 
   Monday: 08.30 - 18.30
   Tuesday: 08.30 - 14.15
Fee     €700 (IAAPA-Members) 
     €1,210 (Non Members) 

Management Development Program for Attractions Industry Professionals

Course Description

The Institute for Attractions Managers is IAAPA’s premier management development programme. The two and a half day course gives attendees detailed training in attractions management and is directed at emerging industry professionals with 2-3 years’ experience, who have the potential and commitment to be on a senior management team or newly hired executives joining the attractions industry. This includes vice presidents, directors, managers, department heads, and supervisors who want to expand their industry knowledge and advance their career.

It is also an excellent program for managers entering the attractions industry laterally from other businesses providing a solid foundation on how attractions operate and what the industry’s key drivers and the metrics for success.

The programme covers five core subjects: Finance, Operations and Safety, Marketing and Communications, Revenue Operations, and Human Resources and Leadership.

This year’s programme includes a behind-the-scenes tour to PortAventura World, one of Europe's largest themepark resort destinations.


The courses are a blend of classroom instruction, audio presentation, case study, class work, and field work. Attendees will receive a detailed workbook for each course with additional references and online support material.

Course fee includes

  • Course tuition and support materials
  • Registration to EAS 2016  
  • Daytime meals and refreshments
  • Certificate of completion
  • IAAPA Certification Credit Hours

Practical information

Saturday 18 September

17.00u   The bus will pick you up at the Fira Gran Via East Entrance. You can find the map here.  
18.30u  We arrive at the Caribe Hotel Resort where you can check in.
 Here you can find the reservation form, where you can book a room at a reduced price.
20.00  Dinner and free time at het park.

Sunday 19 September

Start of the Institute for Attractions Managers

Monday 20 September
You will have to book a hotel in the neighbourhood of EAS. Because the bus will drop you off at the Fira Gran Via Centre. Here is our travel page where you can find a hotel and book a room.


Please click on the schedule to see a larger version.

    IAM Schedule 2

Program Faculty

​Head of Faculty: Sandy Clark.
Sandy Clark
Sandy Clark, Operations Director The View from the Shard, UK
(member of Iaapa Emea Education sub-committee, Head of the Faculty of  the Institute for Attractions Managers)

Sandy is the Operations Director of The Shard in London, the viewing gallery in the European Union’s tallest building, since it opened in 2013.
Sandy has worked in the Attractions industry since 1988, when he first joined Chessington World of Adventures just outside of London. From there, he went to the Tower Bridge Experience in 1993, where he was the Exhibition Manager, in charge of all the operational aspects of the tourism offer at the Bridge, until 2001.Then he became Head of Visitor Services at the Natural History Museum, for 10 years, where visitors numbers increased from 1.8 million to 4.8 million per year.Sandy is also a trustee of the Museum of Carpet in Kidderminster.

Ellen Verburg
Ellen Verburg, Manager Retail & Games, Walibi Holland and Manager Additional income Compagnie des Alpes (member of Iaapa Emea Education Sub-committee)

Ellen Verburg is an industry expert on additional income, visual merchandising and retail in attraction parks industry with nearly 20 years in retail business, managing teams, creating a new merchandise brand, buying merchandise and negotiating new contracts.
Ellen manages her own team in Walibi Holland and also consults for other parks, providing cost effective solutions to growing revenue and decreasing costs and is always looking for new trends in the market.
Eric Cosset
Eric Cosset, Director Park Operations Product and Development, Disneyland Paris, France (member of Iaapa Emea Education Sub-committee)

Eric Cosset has been working for Disneyland Paris for 23 years. With a background in Hotel Management, he has worked for the Holiday Inn and the Sheraton group. His missions at Disneyland Paris have been very varied, from Parks Food and Beverage Director, to General Manager for 3 different hotels in the Resort. In 2007, he took the position as Park Operations Director of both parks and in 2011, he became Director Park Operations Product and Development. In this new role, he is in charge of all new attractions projects, of all investments which can improve the existing assets for better safety, efficiency, service and quality and to insure that the product offering for the visitors is up to Disney standards.
Eric is currently member of the Opening team of Shanghaï Disney Resort.
David Bolluijt
Edward Bolluijt, CEO NiZoro, Belgium

Edward has 20 years of experience in the Leisure Industry. For more than 12 years, he was is in charge of Fitraco NV, the company specialized in leasing equipment for the Amusement industry on a worldwide basis. Edward has seen, analyzed and compared financial performance from parks and facilities all over the world.
For the last 5 years, he has been active with Landmark Attractions AG in bringing iconic attractions to cities, mainly focusing on Giant Observation Wheels.

Edward has been a member of the IAAPA Finance & IT committee for 6 years and is the CEO of NiZoRo, specialized in financial consulting.
massimiliano freddi
Massimiliano Freddi, V.P Strategic Development Leolandia, Italy
(member of Iaapa Emea Education sub-committee)

Led by a strong passion for the amusement parks industry, after his studies in marketing and communication, Massimiliano began his career as a Marketing, Press & PR Manager Italy for Disneyland Paris. In 2008, he took on the challenge to join the team in charge of relaunching the 40-years old miniature facility Minitalia, Milano, and turned it into a cutting edge theme park.
After running  Leolandia as a General Manager for seven years, Massimiliano became  V.P Strategic Development. The park is  Italy’s number one park for families with children under 10, with a strong focus on safety, accessibility, environment and service.

mikael ahlerup
Mikael Ahlerup , CEO AIK Football Club, Sweden

Mikael is the CEO of AIK Football Club, one of the largest clubs in the Nordic Countries and one of 3-4 top teams in the Swedish Premier League. Prior to soccer, Mikael spread his solid background of the Leisure industry through Scandinavia with TUI Nordic and Orsa Grönklitt; a ski resort in the winter, a waterpark in the summer and a zoo.
Mikael was also CEO of Astrid Lindgrens World, Sweden. This special park is based on the stories from the world famous children books writer and operates without any rides. The main attraction is actors making Astrid's stories become realty for kids from all Europe.
Mikael is currently serving as Chairman of the board of Idre Mountain Ski Resorts and on the Advisory Board of Lund Group of Norway. In 2011, Mikael was awarded as the General Manager of the year in Sweden, he has been on the faculty of IAM since it started.

Michael Collins, Sr Partner Leisure Development Partners, UK
(Chairman of Iaapa Emea Education committee and member of Iaapa Global Education committee)

Michael Collins is a Senior Partner and one of the founders of LDP (Leisure Development Partners LDP). Michael has worked all over the world with most of the large theme park operating groups and developers, owners and operators of all forms of visitor attractions.  Michael and LDP's work is in feasibility, business planning, improvement strategy and due diligence for attractions, entertainment and leisure real estate.  Michael’s passion for the entertainment industry stems from his background as the fourth generation of a visitor attraction operating family. 

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