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IAAPA Institute for Attractions Managers

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Start: Friday 21 Sept. 2018, 20:00
End: Monday 24 Sept. 2018, 19:30

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Start: Efteling, Kaatsheuvel, Netherlands
End: RAI Amsterdam, Netherlands

Management Development Program for Attractions Industry Professionals

The Institute for Attractions Managers is IAAPA’s premier management development programme. This three day course gives attendees detailed training in attractions management and is directed at emerging industry professionals, who have the potential to be on a senior management team or newly hired executives joining the attractions industry.

It is also an excellent program for managers entering the attractions industry laterally from other businesses providing a solid foundation on how attractions operate and what the industry’s key drivers and the metrics for success.

Why your staff should participate:

  • This comprehensive training will set your team up for success, build loyalty, and ensure the future growth of your facility.
  • The Institute provides a solid understanding on how attractions operate and what the industry’s key drivers and metrics for success are.
  • Attendees get a unique chance to network with their peers, build valuable relationships and grow their network.
  • The training is designed exclusively for the leisure industry by experts working in the industry

About the course

The IAAPA Institute for Attractions Managers is a three day intensive course that gives attendees detailed training in attractions management featuring hands-on instruction, field work, and case studies.

Industry leaders will immerge your staff into five core topics and provide a closer look at how these issues are managed in the attractions industry:

  • Attractions Finance: Capital, expense and revenue budgeting, and other financial tools
  • Attractions Marketing: The role of public relations, media relations, advertising, group sales, and marketing
  • Attractions Leadership: Successful human resources development strategies to motivate a team
  • Attractions Operations and Safety: Industry regulation, facility best practices, and crisis management awareness
  • Attractions Revenue Operations: The role and importance of food and beverage, merchandise, and games.


 

For who?

  1. Emerging industry professionals, who have the potential to be on a senior management team
  2. Managers entering the attractions industry laterally from other businesses
  3. Newly hired executives joining the attractions industry

IAAPA Institute for Attractions Managers @ Efteling

This year’s programme will be organized in the inspiring world of Efteling. You will have courses and meals at Efteling Bosrijk, an oasis of nature and comfort in the woods next to the park. IAAPA and Efteling have teamed up to offer you some great extra’s during this year’s course, including:

  • an extra educational session by Efteling on imagineering and design,
  • a guided walk through Het Loonsche Land - the park’s newest holiday village,
  • a visit to CARO – the brand new ‘carousel inspired’ show at Efteling Theatre,
  • free time in the park to observe learnings in practice and to explore the newest attractions.

IAAPA has negotiated a discounted rate to sleep in a Efteling Bosrijk apartment (breakfast included) about which you will receive more information after registration.

 
 


IAAPA Certification

Participants in the IAAPA Institute for Attractions Managers earn 16 credit hours toward IAAPA Certification.


IAAPA Institute for Attractions Managers Faculty

To be announced

register now

Practical summary

Date: Friday, 21 September 2018 - 20:00 (Check-in from 18:00)
Monday, 24 September 2018 - 19:30 (Expected arrival at RAI Amsterdam)
Location:   Efteling, Kaatsheuvel, Netherlands
Fee: € 680,- (IAAPA-Members)
€ 900,- (Non Members)
Fee includes: Course tuition, materials and activities
Registration to EAS 2018
Networking Reception (Fri), Lunch & dinner (Sat & Sun), lunch (Mon)
Refreshments and snacks in class room
Bus to Amsterdam on Monday (estimated arrival at RAI - 19:30)
A free ticket for the Young Professionals Forum and Reception
Certificate of completion
16 IAAPA Certification Credit Hours
Accommodation:   Due to the intensity of the programme, we strongly recommend you to stay on property. IAAPA has negotiated a discounted rate at Efteling Bosrijk for the attendees of the IAAPA Institute for Attractions Managers (Friday - Monday | Bosrijk Apartment + breakfast). You will receive more information on how to book this promotion after registration.
Notes: Must be 18 or older to attend. Separate ticket and Expo badge required to attend.