Tuesday 25 Sept. 2018
11:00 - 12:15


Conference Room 2

How attractions can incorporate food trends from all over the world to exceed guests' expectations and increase profits

Over the last 5 years, hipster places, cosy bars and food pictures on Instagram reinvented the way we talk, search for and consume food. As experience designers and operators, we can no longer wait to innovate attractions menus, leveraging on them to succeed on our mission of making a day spent in an attraction become the tastiest day in our guests' life.

During this session, we will go through food trends, practical examples and success stories that operators will be able to put in place, generating high profits and amazing reviews.


More speakers to be announced

Massimiliano Freddi
Host - Massimiliano Freddi, VP Strategic Development , Leolandia

Led by a strong passion for the amusement parks industry, after his studies in marketing and communication, Massimiliano began his career as a Marketing, Press & PR Manager Italy for Disneyland Paris. In 2008, he took on the challenge to join the team in charge of relaunching the 40-years old miniature facility Minitalia, Milano, and turned it into a cutting edge theme park. After running Leolandia as a General Manager for seven years, Massimiliano became V.P Strategic Development. The park is Italy’s number one park for families with children under 10, with a strong focus on safety, accessibility, environment and service.

Sara Liparesi
Sara Liparesi, Managing Director, Fico - Eataly World

Sara Liparesi is the managing director of Eatalyworld, the management company of FICO Eataly World Park. From the first step pf the opening project she designed the organizational structure and business model and she managed the processes configuration and set up.

She was in charge of the third party relationship management including the different project stakeholders and the institutional players.

She now manages the FICO central operations including administration&finance, HR, IT and the FICO’s business development in Italy and abroad.

Previously she gained seven years management consulting experience in the field of Retail and Consumer Products and a deep expertise on sales networks management and performance improvement, organizational transformation and change management.

Charles Coyle
Charles Coyle, General Manager, Tayto Park

Charles joined the Tayto Park Team prior to opening in 2010 after completing an Honours Degree in Business and Management in DIT. Charles’s first role was as Purchasing Manager when he joined in 2010. Since then he moved to Operations Manager and finally in 2014 General Manager. Tayto Park recently had their most successful year ever and plans for the future include a themed hotel and many new exciting rides.

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Practical summary

Date: Tuesday, 25 September 2018
11:00 - 12:15
Location:   RAI Amsterdam Convention Center Conference Room 2
Fee: Free Admission with EAS badge (IAAPA-members)
'Conference Programme' add-on required (non-members) 
Track: Revenue Track
Notes: Must be 18 or older to attend.