Featured Speakers
Sylvia Allen
President
Allen Consulting., Inc.
Bio: Sylvia Allen is President of Allen Consulting, a sponsorship and marketing organization based in Holmdel, NJ. In existence for 28 years, Allen Consulting provides public relations, event marketing/management services, and sponsorship sales for a variety of community-based clients as well as such national and international clients as THE MONEY PIT HOME IMPROVEMENT RADIO SHOW and the Iditarod.. Allen has taught at New York University for 20 years and has launched a Sports, Entertainment and Events marketing program at Rutgers University in 2006.
She is the author of several books including HOW TO BE SUCCESSFUL AT SPONSORSHIP SALES and, her most recent, A WOMAN’S GUIDE TO SALES SUCCESS. She has published hundreds of articles on sponsorship and marketing for major publications such as MAIN STREET NEWS, RADIO AND RECORDS, RADIO INK, and SPORTS TRAVEL as well as for IFEA and FIRST NIGHT INTERNATIONAL. She has presented seminars around the world including The Asia Forum in Singapore, The Second Annual China Festivals and Events Conference, The Asia Forum in Malaysia and the Women’s Forum in Okinawa, Japan as well as countless seminars in the United States and Canada.
Featured Presentation: Sponsorship Sales – Generating Untapped Profits
Sponsorship is a great way to generate additional revenue for your park, FEC, museum, zoo and/or event. Kick your program into high gear by attending this invigorating seminar. Find out how-to sell sponsorships, discover the trends, learn how to get the customer to say "yes" and, while you are at it, have fun! Learn from someone who does it every day... last year alone Sylvia generated over $1,500,000 for her clients (in cash) plus that amount in trade. You will walk away with tons of ideas on how to successfully sell sponsorships. Don't miss this great session that received terrific reviews last year and provides new info, examples and insights this year!
Thursday, November 15, 2007
4:30pm - 5:45pm
Room: S330AB
-------------------------------------------------------------------------------------------------------------------
David Avrin
The Visibility Coach
Avrin Public Relations Group
Bio: Known internationally as the Visibility Coach, veteran marketing guru David Avrin helps businesses stand out, stand apart and become top-of-mind with their top prospects. With over the two decades on the front lines of public relations, marketing and professional branding, David now concentrates on consulting and teaching professionals how to stand out and create a marketable and news-worthy brand. A successful and in-demand speaker, David has presented for audiences, from Los Angeles to Washington and London to Singapore. His appreciative clients span virtually every industry, but all having the common challenge of competing for limited dollars in highly-competitive categories.As a publicist, David Avrin has successfully secured media placements for clients on thousands of news media outlets across America including the TODAY Show, Good Morning America, Fast Company, Parenting, Entrepreneur, Sports Illustrated, The New York Times, Wall Street Journal and yes…even Oprah! The author of the upcoming book: Raise Your Profile – Raise Your Profit! – How to Become Top-of-Mind With Your Top Prospects, David shares his unique insights, and time-tested strategies for shining the spotlight on unique businesses and professional expertise. 'With an energetic and irreverent style, and a wealth of real-world experience, David Avrin brings his engaging and humorous presentations to appreciative audiences hungry for a new perspective on promoting their unique business.
Featured Presentation: Raise Your Profile - Raise Your Profit! - How to become top-of-mind with your top prospects
David Avrin, the “Visibility Coach” invites you this enlightening and entertaining session where you will learn how to creatively differentiate your facility from your obvious, and not so obvious, competitors. You will learn the secrets of tapping into the news media’s ongoing need to find news-worthy stories and learn how to identify newsworthy moments, activities, personal stories and show-stopping events that will bring the press onsite and your organization into the living rooms of your customers. You will leave with a head full of new ideas and a notebook full of tactics they can immediately implement.
Tuesday, November 13, 2007
3:00pm - 4:15pm
Room: S331AB
-------------------------------------------------------------------------------------------------------------------
Patty Beazley
Co-Owner
When Pigs Fly
Bio: Patty Beazley, a native of Nashville, Tennessee, has over 26 years of operational experience including the areas of ride safety, customer service, cash handling, leadership training and human resource functions. Patty began her career at Opryland USA Theme Park in Nashville, Tennessee as a front line employee. At Opryland’s closing in 1997, Patty was the Director of Operations. Patty then took on the responsibility of General Manager at Nashville Shores Water Park. Patty has been consulting for the past four years and has serviced several dozen clients. She graduated from the University of Tennessee with a Master of Science in Counseling Psychology. A former full time secondary and post secondary instructor and guidance counselor, Patty continues to teach as an adjunct member of faculty for Nashville State Community College. Even though this post secondary instructor is license to teach in a Tennessee classroom, she is best teaching kids of all ages around the United States. Patty is the education chairperson of Amusement Industry Manufacturer and Suppliers (AIMS), active member of International Association of Amusement Parks and Attractions (IAAPA), American Society of Testing and Materials (ASTM), and Outdoor Amusement Business Association (OABA). Patty was awarded the Harold Chance Award for Best Seminar Presentation at the AIMS Safety Seminar in 2004; Antonio Zamperla Award in 2005; and best presentation award in 2005 at the World Waterpark Association seminar.
Featured Presentation: Divide and Conquer - Training with Lasting Impact
Join renowned trainers, Cindy Patrick and Patty Beazley, for a high energy class on how to get the maximum impact from your employee training programs. They will demonstrate their Learn It, Link It, Live It approach to training for maximum retention and understanding. In addition they will show you how to slice up your training programs into small nuggets for efficient learning and a busy work environment.
Monday, November 12, 2007
1:30pm - 2:45pm
Room: S330CD
Featured Presentation: Victory Party - Coaching Your Team to Success
Coaching is an interactive process in which leaders aims to improve, refine skills, impart knowledge and encourage team members to produce desirable work behaviors. This interactive and high energy session will cover audits, structuring and implementing daily meetings and management's visibility in the field. This class is designed as a train the trainer session. Key issues include defining coaching, how to be an interactive coach, the difference between coaching vs. managing, how to teach coaching, and the tools to coaching.
Wednesday, November 14, 2007
8:30am - 9:45am
Room: S330AB
-------------------------------------------------------------------------------------------------------------------
Hillary Bressler
CEO.
Com Marketing
Bio: .Com Marketing, Inc. Founder and President Hillary S. Bressler, 33, is a recognized authority on interactive marketing and one of the nations’s online marketing pioneers. Her leading interactive marketing and advertising firm specializes in driving motivated traffic to Web sites since 1997.
Her firm serves such notable clients as Hotels.com MP3.com, Nestle Foods, Marriott & Renaissance Offshore Resorts, Marriott Vacation Club, SeaWorld, Busch Gardens, Go2Orlando.com, Universal Orlando, Signature Travel Group, and Tollman Hundley Hotels. .Com Marketing has received numerous awards, most notably, a Web Marketing Association Silver Award for Excellence, HSMAI Golden Click Award, ADDY award, eTravel World Award and awards for excellence from the 1999, 2001 and 2002 Web Awards
Under Bressler’s leadership, .Com Marketing has enjoyed robust growth and is today ranked among the nation’s top 100 interactive agencies, according to the 2003 Ad Age Agency Interactive Agency Report. Orlando Business Journal has recognized .Com Marketing among the top 20 largest women-owned businesses in Central Florida. Bressler attributes her success to “applying stable, proven old economy tactics to the new economy paradigm.” These tactics include a diverse client base, methodical investment in staff and leading-edge technology, and a focused service approach.
Her experience and success in the interactive marketing industry makes Bressler a frequent resource for news media and an in-demand business speaker. She has been quoted, interviewed and profiled by CNN/fn, Fox News, Entrepreneur Magazine, Florida Trend, Orlando Sentinel, and other national and regional media outlets, and has contributed stories on the subject of online marketing to iMarketing News, PR Tactics, WebFinance and HSMAI Marketing Review, among many others.
Bressler professional speaking credits include the
• International Association of Amusement Parks and Attractions
• American Marketing Association
• Direct Marketing Association
• E-Tourism Summit
• Best Western Regional Marketing Conference
• FLAUSA’s Regional Marketing Roadshow
• Executive Suite Association Annual Conference
Bressler started her career working for The Golf Channel as Webmaster, responsible for building and marketing the television network’s award-winning site. Under her leadership, traffic to the site increased by more than 400 percent within the first four months of its launch.
She received her Bachelor of Science degree in journalism and advertising from the University of Georgia, and also studied abroad at the Institute of American Universities in Aix en Provence, France. Bressler was born and raised in Orlando by entrepreneurial parents who ran a successful business for more than 30 years.
Featured Presentation: The Heart of the Industry: Small Parks and Attractions -- The Latest and Coolest in Internet Marketing for Small Parks and Attractions
Small Parks and Attractions need to make the most of their marketing dollars and create a presence on the internet to ensure success in today’s technology driven world. Discover what it takes to be on the cutting edge of marketing’s next generation of Internet Marketing. Walk away from this jaw dropping, dynamic, knowledge-packed presentation with tactics and strategies that you can apply immediately and successfully. Learn about the latest online strategies and tools to improve efficiency, build traffic and drive favorable results to your web site from Internet marketing pioneer Hillary Bressler, CEO of Orlando-based interactive marketing agency, .Com Marketing.
Thursday, November 15, 2007
1:30pm - 2:45pm
Room: S310ABCD
-------------------------------------------------------------------------------------------------------------------
Eric Chester
President
Generation Why, Inc.
Bio: No one has a better understanding of this new generation than Eric Chester. He is the premier expert on Generation Why; in fact, he coined the term. Since 1986, Eric Chester has been speaking to, and working with Generation Why youth. He has personally addressed more than two million teenagers, co-authored eight books for teens, and is dialed-in to the mindset of this burgeoning generation. He frequently appears on national media (Good Morning America, MSNBC, FoxNews, CNN, ABC News 20/20, etc.) and is interviewed in major publications (Los Angeles Times, Wall Street Journal, Fast Company, Workforce Magazine, to provide insight and perspective to business leaders and concerned adults.
Eric is the founder & President of Generation Why, Inc., a training and consulting firm helping leading companies and organizations recruit, train, manage, motivate, and retain the very best of this new generation. His client list includes Dairy Queen, Harley-Davidson, Universal Studios Theme Parks, Wells Fargo, and Toys-R-Us. He is the author of two highly acclaimed business books EMPLOYING GENERATION WHY - Understanding, Managing, and Motivating Your New Workforce (Tucker House Books, 2002) and GETTING THEM TO GIVE A DAMN – How to Get Your Front Line to Care About Your Bottom Line” (Dearborn 2005).
As a keynote speaker, Eric Chester holds the prestigious CSP (Certified Speaking Professional) credential awarded by the National Speakers Association, its highest earned designation. He is a 2004 inductee into the CPAE (Council of Peers Award of Excellence) International Professional Speakers Hall of Fame, an honor shared by less than 2% of all professional speakers in the world.
Married with four Gen Why children aged 19 to 25, Eric lives in Golden, Colorado.
Featured Presentation: The Aliens Have Landed – Meet Generation Why: Understanding, Managing, and Motivating Your New Workforce
Solutions: Yesterday's methods to recruit, train, manage, and motivate employees don’t work with the new workforce. 'Ready or not, here comes Generation Why; 68 million Americans born between 1980 and 1994. With over 40 million 16-24 year olds currently employed, the future clearly belongs to companies and organizations that understand and connect with Generation Why. Let there be no doubt, they have the time, tools, and talent to create a better world, and to create optimum results for your business. They are book smart, street wise, and techno savvy. However, they do not see things like you do, and cannot be recruited, trained, managed, and motivated using the same strategies and methods. Attendees will learn specific strategies for working with Generation Why, giving them a decided advantage over their competitors. Attendees will discover what it takes to become “an employer of choice” for the best and the brightest young talent, and how to leverage their incredible skills and abilities to create measurable bottom line results at their organization.
Wednesday, November 14, 2007
1:30pm - 2:45pm
Room: S330AB
-------------------------------------------------------------------------------------------------------------------
Previous Page ________________________________________ Next Page