CONFERENCE PROGRAM

Learn about industry innovation in the Asian market and gain expert advice from attractions professionals in valuable education sessions offered over four days. The program includes a full-day Safety Institute, two Leadership Breakfasts with keynotes from industry leaders, and a number of marketing and operations-focused educational sessions.

Attendee Registration
View Digital Brochure

IAAPA SAFETY INSTITUTE
Tuesday, 13 July, 2010

GOVERNMENT RELATIONS IN ASIA
10:00 a.m. – 11:45 a.m.
Jim Seay, chairman of the ASTM International Committee F24 on Amusement Rides and Devices, will lead this session with an overview of current standards and regulations. William Shum, delegate of EMSD, will provide a regional perspective by introducing the legislative framework of regulating amusement ride safety in Hong Kong SAR.
Presented by: Jim Seay, President, Premier Rides, Inc. and chairman of the ASTM International Committee F24; William Shum, Senior E&M Engineer, Electrical and Mechanical Services Department Hong Kong, EMSD Delegate

A COMPREHENSIVE APPROACH TO SAFETY
1:00 p.m. – 4:00 p.m.
The Walt Disney Company has designed and created hundreds of attractions for Disney’s 11 theme parks around the world since its founding in 1952. Greg Hale, Chief Safety Offi cer and Vice President Worldwide Safety and Accessibility for Walt Disney Parks and Resorts will share A Comprehensive Approach to Safety. Hale will outline key safety considerations from the design phase to the daily
oversight and compliance of an attraction and accompanying facilities.
Presented by: Greg Hale, Vice President and Chief Safety Officer, Worldwide Safety and
Accessibility, Walt Disney Parks and Resorts

LEADERSHIP BREAKFASTS

Thursday, 15 July, 2010
THE SECRET TO SUCCESS: INNOVATIVE AND INSPIRATIONAL LEADERSHIP
8:30 a.m., Ticket Required
Learn from IAAPA Chairman of the Board Chip Cleary about effective leadership and its role in operating a successful attraction.
Presented by: Chip Cleary (IAAPA Chairman of the Board), Splish Splash/Palace Entertainment/Parques Reunidos

Friday, 16 July, 2010
THE DYNAMIC GROWTH OF THE INDUSTRY AND THE OPPORTUNITIES IN THE ASIAN MARKET
8:30 a.m., Ticket Required
Join IAAPA Past-Chairman of the Board Bob Masterson as he shares his extensive global industry experience and discusses what he anticipates to be the guiding trends for development and thesuccess of the attractions industry in Asia.
Presented by: Bob Masterson, Chairman (Retired), Ripley Entertainment

EDUCATION SEMINARS

Wednesday, 14 July, 2010 – Marketing Theme

KEEPING IT FRESH TO INCREASE GUEST SATISFACTION AND RETENTION
1:30 p.m. – 2:30 p.m.
Outlining successful initiatives at Ocean Park, this session will demonstrate how to use marketing strategies to keep guests happy and eager to return. Paul Pei will discuss strategies that keep your facility sounding fresh and exciting—even if you do not have a major new ride or attraction to highlight that year.
Presented by: Paul Pei, Director of Marketing, Ocean Park Hong Kong

HOW TO INCREASE YOUR REVENUE OPERATIONS THROUGH MARKETING
2:45 p.m. – 3:45 p.m.
Growth strategies frequently rely on successfully increasing visitors’ spending after they arrive at a park. Gain a better understanding of what drives revenue and how to develop strategies to grow in-park sales. Discover how some companies are successfully boosting revenue through special events, strategic and tactical product bundling, and social media.
Presented by: Susan Ang, Director, Commercial Sentosa Leisure Group Singapore; and Joseph Leung, Executive Director of Revenue, Ocean Park Hong Kong

MARKETING A GREAT GUEST EXPERIENCE: RAISING THE CURTAIN ON EXCELLENCE IN CUSTOMER SERVICE
4:00 p.m. – 5:00 p.m.
Want to keep the guests you already have? This session will share some of the strategies used by Disney to train its cast members on how to ensure each guest’s experience is truly magical. Find out what makes the guest experience unique and how to help improve your guest service operations.
Presented by: Noble Coker, Vice President of Park Operations, Hong Kong Disneyland

Thursday, 15 July, 2010 – Operations Theme

ENTERTAINING THE FUTURE: LEVERAGING THE EMOTIONAL BONDS OF ENTERTAINMENT
10:00 a.m. – 11:15 a.m.
Discover innovative and creative ways to maximize your entertainment offering, and create a more immersive guest experience through carefully planned original, branded, and/or Hollywood-licensed entertainment. Examples will include concepts that were implemented locally at Sunway Lagoon, as well as others throughout the region and across the world.
Presented by: Lynton V. Harris, Chairman & CEO, The Sudden Impact! Entertainment Company, New York, USA

ROUNDTABLE DISCUSSIONS
12:00 noon – 1:15 p.m.
Bring your lunch and join colleagues for focused discussions while you eat. Tables will be organized with moderators representing large amusement parks, waterparks, zoos and aquariums, museums, and family entertainment centers. This is a great opportunity for networking and learning new ideas all at once.

SEE IT, FEEL IT, SMELL IT, TOUCH IT, HEAR IT: HOW TO BRING YOUR SHOWS TO LIFE!
1:30 p.m. – 2:30 p.m.
Join former COO of Warner Village Theme Parks Steve Peet and learn how to create simple, unique, and special experiences for park guests by touching as many of their senses as possible throughout their visit. The challenge for every park operator is to entertain their guests from the moment they arrive at the front entrance to the time they leave. Rides, shows, and general attractions will certainly deliver a predictable level of entertainment, but what will be your guests’ impression of their entire visit?
Presented by: Steve Peet, Director, Steve Peet Consultants, Australia

Friday, 16 July, 2010 – Operations Theme

GOING GREEN: ENVIRONMENTAL CONSERVATION AND PROTECTION
10:00 a.m. – 11:15 a.m.
Explore two comprehensive plans to make major facilities in the region more “green.” Hear details about Sentosa’s Green Plan, including how it relates to the broader organizational strategy, key drivers and initiatives, desired outcomes, challenges faced, and lessons learned. You will also discover what the Singapore Zoo is doing to go green in Wild Reserves Singapore, including programs ranging from sustainable design development to recycling.
Presented by: Chan Mun Wei, Director of Corporate Planning, Sentosa Leisure Group; Melvin Tan Mon Ping, Assistant Director of Horticulture/Landscaping, Wildlife Reserves Singapore

NATIONAL ASSOCIATIONS ROUNDTABLE DISCUSSION
12:00 noon – 1:15 p.m.
Leaders and representatives from all national associations are encouraged to participate in roundtable discussions about ways to maximize growth, relevance, membership, value, and overall operational success. Use this opportunity to network, share, and learn from other Association representatives. Bring your lunch with you (not provided), and make the most of your mealtime by networking and gaining valuable new ideas.
Hosted by: Greg O’Neill, AALARA

DESIGN FOR SUCCESS: EFFICIENCY, CAPACITY, AND SAFETY
Asian Attraction Industry Development Trends – Special Focus on Malaysia/Singapore  
1:30 p.m. – 2:45 p.m.
Get an overview of key Asian attraction development trends, theme parks/attractions hubs, development partners, and investment. Specific focus will be on Malaysia and Singapore, with particular attention to the two new integrated resorts in Singapore, Universal Studios theme park, Iskandar Malaysia, and Desaru Resort. The presentation will also feature highlights from the TEA-AECOM global attraction attendance report 2009, with a focus on Asia. The overview presentation will be followed by an interactive Q&A.
Presented by: Christian Aaen, Regional Director Asia, AECOM Economics; Raymond E. Braun, Senior Vice President, AECOM Economics; Tunku Ahmad Burhanuddin, Chief Executive Officer, Themed Attractions and Resorts (TAR); and Aaron Soo, Chief Executive Officer, Sunway Lagoon Theme Park; and Tony Sze, General Manager Investments, Chimelong Group Co. Ltd.