Asian Attractions Expo 2012

IAAPA is bringing the Institute for Attractions Managers to Asia for the first time. This intensive 2+ day program has been offered throughout Europe, the U.S.A, and Latin America, and has received high praise from participants across the regions. Geared for aspiring industry professionals who want knowledge that can help them advance their career, the Institute covers key management areas including finance, revenue operations, safety, marketing, and human resources. Click here for more information.

INSTITUTES

Learn current safety standards and regulations for the attractions industry during this daylong institute. Participants will get an overview of ASTM standards, a framework for regulations on safety operations, and take-away a renewed understanding of the importance of safety operations in the industry. The IAAPA Safety Institute will have Chinese/English simultaneous translation 各研讨会均从英语进行，并附设即场中文翻译。

Speakers: Jim Seay, President, Premier Rides; Frank Chan, Director, EMSD; Sarah Bruno, Partner, Arent Fox LLP; Randy Davis, Senior VP Safety and Advocacy, IAAPA; Greg Hale, Chief Safety Officer, Walt Disney Parks & Resorts; Darren Lim, Deputy Director, BCA Singapore; Doug Stagner, Corporate Senior Director of Operations, SeaWorld Parks & Entertainment; Steve Blum, SVP Safety & Engineering, Universal Parks & Resorts

Institute for Attractions Managers*
Sunday, 3 June – Tuesday, 5 June | Sunday 1600 – 1800 • Monday & Tuesday 0900-1700 | Room S427

Taught by leading industry professionals, the institute spotlights innovative, proven strategies in areas such as finance, marketing, leadership, facility operations and safety, and revenue operations that will allow you to accelerate your career and develop the skills to manage a successful attraction. Click here for more information.

Speakers: Doug Stagner, Corporate Senior Director of Operations, SeaWorld Parks & Entertainment; Tony Lines, Human Resources Manager, Village Roadshow Theme Parks; Shaun McKeough, Trainer and HR Consultant, ProFun Management Group; Paul Pei, Executive Director Sales and Marketing, Ocean Park Hong Kong; Ron Merriman, Prinicipal, Management Resources; Noble Coker, Vice President, Park Operations, Hong Kong Disneyland; Matthias Li, Deputy Chief Executive and CFO, Ocean Park Hong Kong

IAAPA Member US$399 | Nonmember US$499 (Registration fee includes Expo and Education Conference)

Tuesday, 5 June

Learn current safety standards and regulations for the attractions industry during this daylong institute. Participants will get an overview of ASTM standards, a framework for regulations on safety operations, and take-away a renewed understanding of the importance of safety operations in the industry. IAAPA Safety Institute will have Chinese/English simultaneous translation 各研讨会均从英语进行，并附设即场中文翻译。

Wednesday, 6 June

The Asian attractions industry is booming and knowing where it’s going will help you map out your plans. This session will feature an insider’s view of the hottest rides, newest trends, and must-sees throughout Asia. The panel will also discuss what their respective facilities are doing to stay ahead of the competition and keep guests returning and happy. Seminar will have Chinese/English simultaneous translation 各研讨会均从英语进行，并附设即场中文翻译。

Presented by: Tom Mehrmann, CEO Ocean Park Hong Kong; Mario Mamon, Chairman and President, Enchanted Kingdom, Philippines and IAAPA Second Vice Chair; Darrell Metzger, Director, Themed Attractions & Resorts

An attraction is only as good as its employees! Hear from two highly respected human resources experts as they explain how employee reward and recognition programs will help increase your return on investment and employee retention. Seminar will have Chinese/English simultaneous translation 各研讨会均从英语进行，并附设即场中文翻译。

Presented by: Shaun McKeogh, Trainer and HR Consultant, ProFun Management Group; Ann Marie O’Neill, Human Resources Manager, Southport Sharks and Managing Director, Reasons 2 Reward

Be a Top of Mind Employer by Understanding Employees Needs
1600 – 1700 | ROOM S421

There is no single formula for becoming a Best Employer and those identified as such have a wide range of business models, strategies, and work cultures. Join industry experts as they share the findings from Aon Hewitt’s 2011 Asia Pacific Best Employers study and offer insight into how to use this information to retain and attract a new generation of employee. Seminar will have Chinese/English simultaneous translation 各研讨会均从英语进行，并附设即场中文翻译。

Presented by: Tony Lines, Human Resources Manager, Village Roadshow Theme Parks; Jeremy Andrulis, General Manager, Hong Kong Aon Hewitt

Thursday, 7 June

Leadership Breakfast featuring Andrew Kam, Managing Director, Hong Kong Disneyland*
0830 – 0945 | Chancellor Room

Get a unique look into the success of Hong Kong Disneyland and learn about the iconic brand’s experience in Asia, current and future plans, and how Disney plans to stay on the cutting edge of the Asian attractions industry. Seminar will have Chinese/English simultaneous translation 各研讨会均从英语进行，并附设即场中文翻译。

Social Media: From Strategy to Effectiveness Measurement
1000 – 1100 | Room S421

Understanding the nuances of the social media is vital in communicating with your audience. These powerful tools are effective for developing new relationships with guests, driving attendance, and communicating with employees. Learn how your organization can effectively communicate your message to current and prospective guests and establish a dialogue on social media sites. This session will highlight how to effectively use and measure the success of Facebook as a means to increase your business. Seminar will have Chinese/English simultaneous translation 各研讨会均从英语进行，并附设即场中文翻译。

Presented by: Vivian Lee, Marketing Director, Ocean Park Hong Kong; Jayne Leung, Director North Asia, Facebook

The marketing and communications landscape has changed with the advent of social media forums. Learn social media best practices and take-away strategies to manage negative feedback. Seminar will have Chinese/English simultaneous translation 各研讨会均从英语进行，并附设即场中文翻译。

Presented by: Dave Aicken, Founder and CEO, Centryc; Charles Read, Cofounder and Managing Director, Blooloop Limited

The attractions industry has always been a leader in form, design, and functionality when creating or expanding an attraction. Learn from industry experts as they provide insight into planning, design, form, and “green” considerations when making creating or making improvements to your attraction.

Moderator: John Hallenbeck, Vice President, Park Operations, Universal Studios Singapore

Panelists: Kevin Barbee, Creative Director and Principle, KB Creative Advisors; Keith James, President, Jack Rouse Associates; Bob Weis, Executive Vice President, Walt Disney Imagineering

Friday, 8 June

Leadership Breakfast* Wu Siyuan, Vice President, Shenzhen Overseas Chinese Town Co., Ltd, Member of CPC Standing Committee, OCT Enterprises CoChairman, OCT Vision
0830 – 0945 | Chancellor Room

Hear first-hand stories of China’s OCT Company’s remarkable success. Its numerous holdings throughout China have made it one of the most recognized names in the industry. Chairman Wu will share his perspective on
leadership and guiding a vast enterprise to success. Seminar will have Chinese/English simultaneous translation 各研讨会均从英语进行，并附设即场中文翻译。

Bringing large crowds into your facility is a cost effective and efficient method to increase revenue, attract new and repeat guests, and generate buzz. Learn how you can use the strategies of two leading attractions, Universal Studios Singapore and Ocean Park Hong Kong, to create, promote, and stage successful special events. Seminar will have Chinese/English simultaneous translation 各研讨会均从英语进行，并附设即场中文翻译。

Presented by: John Hallenbeck, Vice President, Park Operations, Universal Studios Singapore; Paul Pei, Executive Director Sales and Marketing, Ocean Park Hong Kong

Discover what consultants are telling their clients about effective ways to increase your profits by focusing on successful pricing strategies. Next a case study that shows how right they are as you’ll hear from an organization that has been successful in increasing profits by employing these strategies. Seminar will have Chinese/English simultaneous translation 各研讨会均从英语进行，并附设即场中文翻译。

Presented by: Joni Newkirk, Principle and CEO, Integrated Insight, Inc.; Scott Sanders, Principle and CEO, Integrated Insight, Inc.

Moderated by: Cynthia Romero-Mamon, Chief Operating Officer (COO) and Head of Sales, Marketing, Imagineering, Leisure, & Entertainment (SMILE), Enchanted Kingdom, Philippines

*Seperate ticket purchase is required for event.
Topics, times, location, and speakers are subject to change

Education Programs and Events

Learn from Industry Experts

INSTITUTES

EDUCATION SEMINARS

Tuesday, 5 June

Wednesday, 6 June

Thursday, 7 June

Friday, 8 June