IAAPA Certification is the mark of professional achievement in the attraction industry.
Starting in 2015, you can earn credit-hours towards IAAPA certification by participating in events and programs at Asian Attraction Expo (AAE). Credit hours are shown at the end of each event below.
IAAPA SAFETY INSTITUTE
Level 2, N201AB
Tuesday, 16 June
10:00 - 16:15
Join industry experts as they share insight into the best practices in safety operations during this full-day institute program. Presenters will share best practices on topics affecting your business such as safety, standards, security, and ride operations.
Jose Reyna ICAE – Head of Park Operations, Enchanted Kingdom Philippines
Mike Denninger – Senior Corporate Director of Rides, Engineering, and Maintenance for SeaWorld Parks & Entertainment.
RAC Carrol ICAE – Senior Vice President/COO, Jeff Ellis & Associates Inc.
Heiko Engels – General Manager Operations HQ, Dailan Wanda Group
Jose Reyna ICAE Mike Denninger Heiko Engels
Head of Park Operations Senior Corporate Director of Rides General Manager
Enchanted Kingdom Philippines Engineering and Maintenance Operations HQ
SeaWorld Parks & Entertainment Dailan Wanda Group
RAC Carrol ICAE
Senior Vice President/COO
Jeff Ellis & Associates Inc.
Earn a certificate of completion for attending the IAAPA Safety Institute. To receive a certificate of attendance, attendees must be present throughout all sessions and have their badge scanned at all required times. Certificates will be available for pickup at IAAPA Central (Booth 618, HALL 3C) anytime after 12:00 Wednesday, 17 June.
IAAPA Certification: participation in the IAAPA Safety Institute at AAE 2015 can earn 4 credit hours.
Wednesday, 17 Jun
Level 2, N201AB
13:30 - 14:30
Business is Booming: What’s New in Asia
Asia is the fastest-growing region of the global attractions industry. The growth is fueled by the expanding middle class and their desire to spend money on leisure activities. Learn about this record growth and how it may make Asia the world’s largest attractions market in the next 10 years. Plus, enjoy a preview of some of the exciting projects opening in the Asia-Pacific region in the year ahead.
Speakers: Mike Davis, Senior Vice President and Executive Producer of Entertainment, Universal Studios Japan; Mario Mamon ICAE, Chairman and President, Enchanted Kingdom ; Tony Sze, Group Senior Counselor, Chimelong Group; Tim Newman-Morris, Managing Director, Lollipops Playlands International
Mike Davis Mario Mamon ICAE Tony Sze Tim Newman-Morris
Senior Vice President Chairman and Group Senior Managing Director
and Executive Producer President Counselor Lollipops Playlands
of Entertainment Enchanted Kingdom Chimelong Group International
Universal Studios Japan
Level 2, N201AB
14:45 - 15:45
Human Resources (HR) Strategies to Deliver Dream-Worthy Guest Experiences
Walt Disney got it right when he highlighted how an attraction needs its employees to bring the guest experience to life. Get the people formula wrong and an attraction may never realize its fullest potential. Get it right and guests will come back over and over. Explore the important staffing issues that will help your attraction experience shine. Learn how to drive your success with effective HR strategies including: recruiting efficiencies, training, retaining talent, employee engagement, capitalizing on expatriate expertise, and developing a supportive workplace culture.
Shaun McKeogh ICAE, Vice President at Management Resources, Head of International Training Academy
Shaun McKeogh ICAE
Vice President at Management Resources
Head of International Training Academy Level 2, N201AB 16:00 - 17:00
Reduce Your Risk: Tips for Creating an Effective Risk Management Program for Your Attraction
Whether you want to create a risk management program for the first time or refine a program you’ve had in place for years, this session is about getting it right. Discover the foundations of a solid risk management program and learn how to apply proven strategies and tactics to protect your guests, employees, and your business. From reducing risk through tried-and-true best practices to implementing effective ways to insure you’re in control of your operations, this session will outline the tenants of a successful program for attractions large and small. Speaker:
Franceen Gonzales ICAE, Executive Vice President, Business Development, WhiteWater West Industries, CANADA Franceen Gonzales ICAE
Executive Vice President
WhiteWater West Industries, CANADA
Thursday, 18 June
Level 2, N201AB Speaker:
11:15 - 12:15
How an Effective Recovery Strategy Turned the Business around for the Ngong Ping 360
The reputation, stakeholders’ confidence, and business of Ngong Ping 360 (NP360), a cable car attraction in Hong Kong, were damaged following an unexpected and prolonged stoppage of service during peak time in 2012. Learn how NP360 formulated and implemented a Business Recovery Strategy for maintenance, customer service, corporate communications, and market positioning that restored public trust and turned its business around. The proactive strategy revitalized the brand, drove the business to new heights, and made NP360 one of Hong Kong’s must-visit tourist attractions
Stella Kwan, Managing Director, Ngong Ping 360
Ngong Ping 360 Level 2, N201AB 14:15 - 15:15
How to Develop a Social Responsibility and Sustainability Program: Lessons Learned from Ocean Park Hong Kong
What’s the right amount of focus on social responsibility programs? How much should an attraction invest? How do you establish priorities? Should managers expect a return? What are the secrets for a successful sustainability program? Explore these issues and more as leaders from Ocean Park Hong Kong share their experiences reducing marine debris and serving sustainable seafood in their restaurants though their Blue Matters campaign. Learn how sustainability and corporate social responsibility ideals can become a reality in your attraction as well. Speaker:
George Tso ICAE, Executive Director of Engineering, Ocean Park, Hong Kong; Isabel Li, Education Director, Ocean Park, Hong Kong George Tso ICAE Isabel Li
Executive Director Education Director
of Engineering Ocean Park, Hong Kong
Ocean Park, Hong Kong
Friday, 19 June
Level 2, N201AB
08:30 - 09:30
Leveraging Brands to Drive Your Business
Attractions around the world have latched on to big brands and used them to enhance their business. It’s a unique strategy but not one that comes without opportunities, costs, and complications. Explore how to make the most of brands in your attraction. From television and children’s cartoon brands to themes associated with motion picture blockbusters, celebrities, and even original brands; incorporating intellectual properties into your guest experience can drive your business. Learn how to effectively leverage brands and IP licenses for your business regardless of its size or focus.
Speaker: Lynton V. Harris, Chairman and CEO, The Sudden Impact! Entertainment Company
Lynton V. Harris
Chairman and CEO
The Sudden Impact! Entertainment Company
Level 2, N201AB
09:45 - 10:45
Using Media-Based Technology to Keep the Guest Experience Fresh and Exciting
Parks and attractions guests like new experiences. And, those new experiences can influence new and repeat visitation. Unfortunately, not every attraction can afford to introduce a brand new ride or experience every year. Discover how some operators use media-based technology and software-driven experiences to create new and refreshed attractions at a reduced cost. Understand the challenges and opportunities created by these technologies so you can consider whether or not they are right for your attraction.
Speaker: Weitao Liu, Managing Director – China, Triotech; Judy Qiao, Vice General Manager, Shenzhen OCT EAST Co. Ltd; Hu Wei, Vice President, Happy Village Tourism Branch, Shanghai OCT Co. Ltd.
Weitao Liu Judy Qiao Hu Wei
Managing Director – China, Vice General Manager Vice President
Triotech Shenzhen OCT EAST Co. Ltd Happy Village Branch Shanghai
OCT Co. Ltd.
Level 2, N201AB
14:15 - 15:15
The Power of Destination Marketing: Everyone Wins
Explore how theme parks, attractions, and resorts can work hand-in-hand with hotel partners to drive business for everyone. Understand the importance of having a truly integrated strategy to market your destination and create unforgettable moments and lasting memories that will keep visitors coming back for more. Learn how to work together to drive your business and to generate more business for your region and explore how hospitality partners can magnify their voice and impact to attract attention and guests of all ages and cultures.
Speakers: WaiKuan Wong, Senior Vice President of Marketing and Communications,Themed Attractions Resorts & Hotel Sdn Bhd.; Christina Tse, Director of Marketing Communications, JW Marriott Hotel; Macau and The Ritz-Carlton, Macau; Russell Stokes, Assistant Vice President, Resort Services, Galaxy Macau™
WaiKuan Wong Christina Tse Russell Stokes
Senior Vice President of Director of Marketing Assistant Vice President
Marketing and Communications Communications Resort Services
Themed Attractions Resorts JW Marriott Hotel Macau Galaxy Macau™
& Hotels Sdn. Bhd. and The Ritz-Carlton, Macau
IAAPA Certification: participation in the AAE 2015 education conference program can earn a maximum of 8 credit hours.
Session details as of 2 April 2015. Subject to change. Please check back for updates.