AAE 2015
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Education

LEADERSHIP BREAKFAST*

Thursday, 18 June
08:30 - 09:45
Featuring Keynote Address by Six Flags Chairman, President, and CEO, Jim Reid-Anderson


Jim Reid-Anderson, chairman, president, and chief executive officer of Six Flags Entertainment Corporation—the world’s largest regional theme park company with $1.1 billion in revenue and 18 parks across North America—will deliver the keynote address at the 2015 Asian Attractions Expo Leadership Breakfast. For 54 years Six Flags has entertained millions of families with world-class coasters, themed rides, thrilling water parks and unique attractions including up-close animal encounters, Fright Fest® and Holiday in the Park®. The company has posted record-high financial performance in each of the last four years.

Six Flags operates 18 parks—16 in the United States, one in Mexico City, Mexico and one in Montreal, Canada, and hosts approximately 26 million guests each year. Recently the company outlined an international expansion strategy to help build Six Flags-branded theme parks in the Middle East and China.

Prior to joining Six Flags in August 2010, Reid-Anderson was an adviser to Apollo Management L.P. and to the managing board of Siemens AG, a worldwide manufacturer and supplier for the industrial, energy and healthcare industries. From May 2008 through November 2008, Reid-Anderson was a member of Siemens AG’s managing board and CEO of Siemens’ Healthcare Sector, and from November 2007 through April 2008 he was the CEO of Siemens’ Healthcare Diagnostics unit. Prior to the sale of the company to Siemens, Reid-Anderson served as Chairman, President and CEO of Dade Behring Holdings, Inc., a company that manufactured medical diagnostics equipment and supplies, which he joined in August 1996. Reid-Anderson previously held roles of increasing responsibility in various international markets at PepsiCo, Grand Metropolitan (now Diageo), and Mobil.


EDUCATION SESSIONS


Wednesday, 17 June

13:30 - 14:30
Business is Booming: What’s New in Asia
Asia is the fastest-growing region of the global attractions industry. The growth is fueled by the expanding middle class and their desire to spend money on leisure activities. Learn about this record growth and how it may make Asia the world’s largest attractions market in the next 10 years. Plus, enjoy a preview of some of the exciting projects opening in the Asia-Pacific region in the year ahead.
Speaker: Mike Davis, Senior Vice President, Universal Studios Japan

14:45 - 15:45
Human Resources (HR) Strategies to Deliver Dream-Worthy Guest Experiences

Walt Disney got it right when he highlighted how an attraction needs its employees to bring the guest experience to life. Get the people formula wrong and an attraction may never realize its fullest potential. Get it right and guests will come back over and over. Explore the important staffing issues that will help your attraction experience shine. Learn how to drive your success with effective HR strategies including: recruiting efficiencies, training, retaining talent, employee engagement, capitalizing on expatriate expertise, and developing a supportive workplace culture.
Speaker:
Shaun McKeogh
​​Shaun McKeogh

Vice President
Head International
Training Academy

16:00 - 17:00
Reduce Your Risk: Tips for Creating an Effective Risk Management Program for Your Attraction

Whether you want to create a risk management program for the first time or refine a program you’ve had in place for years, this session is about getting it right. Discover the foundations of a solid risk management program and learn how to apply proven strategies and tactics to protect your guests, employees, and your business. From reducing risk through tried-and-true best practices to implementing effective ways to insure you’re in control of your operations, this session will outline the tenants of a successful program for attractions large and small.
Speaker: Franceen Gonzales, Senior Vice President, WhiteWater

Thursday, 18 June

11:15 - 12:15
How an Effective Recovery Strategy Turned the Business around for the Ngong Ping 360
The reputation, stakeholders’ confidence, and business of Ngong Ping 360 (NP360), a cable car attraction in Hong Kong, were damaged following an unexpected and prolonged stoppage of service during peak time in 2012. Learn how NP360 formulated and implemented a Business Recovery Strategy for maintenance, customer service, corporate communications, and market positioning that restored public trust and turned its business around. The proactive strategy revitalized the brand, drove the business to new heights, and made NP360 one of Hong Kong’s must-visit tourist attractions
Speaker: Stella Kwan, Managing Director, Ngong Ping 360

14:15 - 15:15
How to Develop a Social Responsibility and Sustainability Program: Lessons Learned from Ocean Park Hong Kong

What’s the right amount of focus on social responsibility programs? How much should an attraction invest? How do you establish priorities? Should managers expect a return? What are the secrets for a successful sustainability program? Explore these issues and more as leaders from Ocean Park Hong Kong share their experiences reducing marine debris and serving sustainable seafood in their restaurants though their Blue Matters campaign. Learn how sustainability and corporate social responsibility ideals can become a reality in your attraction as well.
Speaker:

George Tso
George Tso
Executive Director
of Engineering
Ocean Park, Hong Kong

Friday, 19 June

08:30 - 09:30
Leveraging Brands to Drive Your Business

Attractions around the world have latched on to big brands and used them to enhance their business. It’s a unique strategy but not one that comes without opportunities, costs, and complications. Explore how to make the most of brands in your attraction. From television and children’s cartoon brands to themes associated with motion picture blockbusters, celebrities, and even original brands; incorporating intellectual properties into your guest experience can drive your business. Learn how to effectively leverage brands and IP licenses for your business regardless of its size or focus.
Speaker: Lynton V. Harris, Chairman and CEO, The Sudden Impact! Entertainment Company

09:45 - 10:45
Using Media-Based Technology to Keep the Guest Experience Fresh and Exciting

Parks and attractions guests like new experiences. And, those new experiences can influence new and repeat visitation. Unfortunately, not every attraction can afford to introduce a brand new ride or experience every year. Discover how some operators use media-based technology and software-driven experiences to create new and refreshed attractions at a reduced cost. Understand the challenges and opportunities created by these technologies so you can consider whether or not they are right for your attraction.
Speaker:
Weitao Liu
Weitao Liu
Director of Sales
China Region, Triotech

14:15 - 15:15
The Power of Destination Marketing: Everyone Wins
Explore how theme parks, attractions, and resorts can work hand-in-hand with hotel partners to drive business for everyone. Understand the importance of having a truly integrated strategy to market your destination and create unforgettable moments and lasting memories that will keep visitors coming back for more. Learn how to work together to drive your business and to generate more business for your region and explore how hospitality partners can magnify their voice and impact to attract attention and guests of all ages and cultures.
Speakers:
Wai Kuan, Senior Vice President of Marketing and Communications, Themed Attractions Malaysia; Christina Tse, Director of Marketing Communications, The Ritz-Carlton and J.W. Marriott

Session details as of 10 Feb. 2015. Subject to change. Please check back for updates.

*IAAPA Institute for Attractions Managers and Leadership Breakfast require a separate fee.