Asian Attractions Expo 2014 Education Program 
Forge Powerful Partnerships to Grow Your Business, 
Learn Proven Solutions to Build Success

Register Now

The Asian Attractions Expo is the premier international trade show and conference for the multi-billion dollar leisure and attractions industry in Asia. More than 5,000 attractions industry professionals from more than 60 nations are expected to participate in Beijing this June.

The education conference program spans five days and includes industry professional development programs, conference education sessions, a leadership breakfast and several facility tours.

Register now and grow your business with the education program at Asian Attractions Expo 2014.

Education Program


IAAPA Member US$499 / Nonmember US$699
IAAPA’s premier management development program takes place in Beijing for the first time and will be delivered simultaneously in English and Mandarin. The two-and-a-half day program covers attractions industry topics such as:
  • Finance
  • Marketing
  • Leadership
  • Operations and Safety
  • Revenue Operations
All IAAPA Institute for Attractions Managers participants earn a certificate of completion.

John Hallenbeck, Resorts World Sentosa
Paul Pei, Ocean Park Hong Kong
Shawn McKeogh, Management Resources / ProFun Management Group
(photos placed in order below - click on photo for bio)
John Hallenbeck Paul Pei Shawn McKeogh


Learn proven solutions to safety issues during the one-day safety institute. Topics explored include:

Safety and Standards in China
Matthial Li and Frankie Hau, Ocean Park

Lifeguard Vigilance: Fundamentals of Proactive Swimmer Protection
RAC Richard A. Carroll
This presentation will provide information on attributes of Vigilant Lifeguards and Aquatic Supervisors with a focus on Proactive Supervision. Aquatic Supervisors will take away strategies and information that will equip them to be more effective in supervision of on-duty lifeguards.
Richard A. Carol, Jeff Ellis & Associates

The Essentials of Safety Operations in the Attractions IndustryJohn Hallenbeck
This session will provide a step-by-step guide to the essentials of safety operations in a busy amusement park or attraction. The seminar will detail six essential steps any attractions operator should implement to provide a safe operational environment for guests, and employees. These include: risk management, standardization (from ride design to signage issues,) attractions design consideration, employee training systems, operational basics, and incident response tactics.
John Hallenbeck, Resorts World Sentosa


IAAPA Member US$59 / Nonmember US$79
Bill ErnestBill Ernest, president and managing director of Asia for Walt Disney Parks and Resorts will be the keynote speaker at the Asian Attractions Expo Leadership Breakfast on 19 June. Ernest is responsible for overseeing the company’s parks and resorts operations and overall development throughout Asia, including Hong Kong Disneyland, Tokyo Disneyland with the Oriental Land Company, and the new Shanghai Disney Resort. Ernest has a wealth of experience in managing hotels and attractions operations. He will discuss the state of the industry in Asia and share his insight into Disney’s expansion in the region.

Conference Program

The Asian Attractions Expo 2014 conference program is the best place to hear attractions industry leaders discuss important issues impacting your business.

Register now and start planning your conference.

Conference Schedule


13:30 – 14:30
What’s New in Asia
A panel of leading industry leaders including Tom Mehrmann, chief executive of Ocean Park Hong Kong, Andrew Kam, managing director of Hong Kong Disneyland Resort  and Hu Zhanghong, senior vice president, Wanda Group, moderated by Charles Read, managing director of industry website, Blooloop, will discuss new parks and attractions, innovative rides, and unique exhibits opening in the Asia-Pacific region.
Moderator: Charles Read, Blooloop
Panelists: Tom Mehrmann, Ocean Park Hong Kong
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Charles Read Tom Mehrmann

14:45 – 15:45Todd Hougland
Keeping Your Guests Happy While Keeping Your Employees Engaged
Attendees will learn important training and motivation strategies to keep their employees engaged and happy from officials with Ocean Park Hong Kong.
Presenter: Todd Hougland, Ocean Park Hong Kong


10:00 – 11:00
Waterpark Trends and Innovation
Franceen Gonzales, vice president of waterpark business development of industry supplier WhiteWater West and Wuthichai Luangamornlert, managing director of Siam Park City in Bangkok will provide insights into new trends and innovations in water parks.
Presenter: Franceen Gonzales, WhiteWater West and Wuthichai Luangamornlert, Siam Park City
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Wuthichai Luangamornlert

11:15 – 12:15Heather Farnworth
Traveling Exhibits: Considering Your Best Route for Success
The right traveling exhibit can make the difference between a great year and an average year at a museum or science center. This session will provide practical strategies and key insights to find and support exhibits that will: refresh your visitor experiences, engage new audiences, and accommodate your facility's space limitations and financial constraints.  You will also hear about successful partnerships/sponsorships and the benefits of connecting traveling exhibits to your community.
Presenter: Heather Farnworth, Ontario Science Centre

13:30 – 14:30
The Vital Value of Entertainment
Theme Parks and Amusement Attractions around the world are continuing to discover the tremendous value of live Entertainment and how it drives and supports their overall success and profitability. Whether or not it's a daytime or nighttime spectacular or smaller and more intimate atmosphere experiences and shows in the street, the importance of making the "human connection" with live performing artists are delivering vital results, that translate into focused Brand awareness, extending Marketing messages and provide a measurement of emotional satisfaction that is good for business results. Come and learn the importance of this strategic asset, to help grow and improve your business success.
Presenters: Mike Davis, Universal Studios Japan and David Lightbody, Hong Kong Disneyland
(photos placed in order below - click on photo for bio)
Mike DavisDavid Lightbody


10:00 – 11:00
Maximizing Your Retail and F&B Revenues
Industry experts from Hong Kong Disneyland and Ngong Ping 360 in Hong Kong share their experiences on how displays, menu selection, marketing, and more increase revenue from retail, food, and beverage operations.

Program schedule and speakers are subject to change.

2013 Conference Program Materials
Conference program presentation materials for most sessions from the 2013 Asian Attractions Expo conference are available for download here. All presentations are available in a PDF format only.