AAE 2017
Join and SaveExhibit and SponsorExhibit ListFAQ Mobile App

Location and Date

marina bay sands
Marina Bay Sands, Singapore
Conference 13-16 June 2017
Trade Show 14-16 June 2017


2016 Asian Attractions Expo Conference Materials

Presentation materials from some of the 2016 Asian Attractions Expo conference program are now available for download. Materials are available in a PDF format. These materials will be available from this web-page until August 31st 2016. After that date they will be posted to the IAAPA presentation archive  which is located in the members-only section of the IAAPA website. 

Designing For Service Excellence  Speaker: Shaun McKeogh, ICAE

Cultural Awareness 
Moderator: Anna Holt, Hospitality Intelligence
Sanjay Nadarajah, Genting Malaysia Berhad
Lilian Meng, Legend Cultural Development Co., Ltd.
Steven Tan, Universal Space Video Game
Jay Thomas, Six Flags Entertainment
Adam House, Great Coasters International

Games Learning Lab: Motivate Your Team for Sales
 Speakers: Joseph Leung, ICAE and Gavin Lam 

HR Learning Lab: Experience a Group Recruitment Process
 Speaker: Victor Danau, ICAE 

Safety by Design Speakers: Dio Ho, WhiteWater West and Phil Zhong Shanghai WhiteWater 

TEA Panel: Creativity and Innovation in Successful Attractions 

Moderators: Jennie Nevin, TEA; Chris Yoshii, AECOM
Christian Aaen, PCA; 
Jonathan Casson,  20th Century Fox; 
Anthony Van Dam, Executive Forrec;
Ken Wheatley, Director, Christie Digital Systems; 
Peter Sanderson, Sanderson Group Intl.
Ron Merriman, General Manager, MR ProFun China E

IAAPA Safety Institute

Location: Kerry Hotel, Pudong Ballroom 4

Description: Safety is the attractions industry’s number-one priority: safety for guests, safety for employees, and the safe operation and maintenance of facilities. The IAAPA Safety Institute provides an opportunity for attractions operators and owners to examine these issues and learn about the latest developments and best practices in ride standards, loss prevention, risk management, ride design, and safety compliance.         

Join attractions safety experts, industry consultants, manufacturers, and operators from all corners of the business in a series of insightful presentations and discussions.

  • Hear the latest information on global ride safety standards and IAAPA’s continuing efforts to harmonize standards around the world
  • Examine the best practices in water park operations and standards 
  • Explore safety operations, employee training, and compliance best practices 


Monday, 13 June
10:00 - 10:15  Opening Remarks
  Randy Davis, IAAPA Senior Vice President, Safety and Advocacy Services
10:15 - 12:00  Measuring Accelerations of an Amusement Ride using ASTM F2137
  Brian King, President, Recreation Engineering, Inc. and Ben Sheldon, Vice 
President, Setpoint Systems, Inc. 
12:00 - 13:00  Lunch (on own) 
13:00 - 14:00 
Best Practices in Operations 
  Doug Akers, ICAE, Director, Operations, International Operations,
Universal Parks & Resorts
14:00 - 15:00  Best Practices in Maintenance
  Jose "Blue" Reyna lll, ICAE, Head of Attractions Operations, Enchanted Kingdom
15:00 - 16:00  Water Park Safety Standards 
  Franceen Gonzales, ICAE, Senior Vice President, Business Development,
WhiteWater Attractions
16:00 - 16:15  Closing Remarks 

Earn a certificate of completion for attending the IAAPA Safety Institute.  To receive a certificate of completion, attendees must be present throughout all sessions and have their badge scanned at all required times.  Certificates will be available at IAAPA Central after 12:00 Tuesday, 14 June.

Speakers: Doug Akers, ICAE, Director, Operations, International Operations, Universal Parks & Resorts; Franceen Gonzales, ICAE, Senior Vice President, Business Development, WhiteWater Attractions; Brian King, President, Recreation Engineering, Inc.; Jose "Blue" Reyna lll, ICAE, Head of Attractions Operations, Enchanted Kingdom; Ben Sheldon, Vice President, Setpoint Systems, Inc. 

Doug Akers
Franceen Gonzales    Jose 'Blue' Reyna
 Doug Akers, ICAE bioDoug Akers bio  Franceen Gonzales, ICAE bioFranceen Gonzales bio   Jose "Blue" Reyna lll, ICAE bioPDFicon

Cost: Admission to the IAAPA Safety Institute is included at no additional cost with AAE 2016 registration. Advance registration recommended. 

IAAPA Certification: 4 credit hours

IAAPA Institute for Attractions Managers

Location: Renaissance Shanghai Pudong Hotel – Room: Yangtze I and II

The IAAPA Institute for Attractions Managers is the attractions industry’s premier professional development program for leaders with five or fewer years’ experience in management.

The intensive two-and-a-half-day program is designed with a blend of classroom instruction led by industry experts, video and audio demonstrations, case study examinations, and small group. Participants receive a detailed workbook with additional references and online support material. IAAPA Institute for Attraction Managers participants will leave with a solid understanding of the key disciplines and processes required to manage a successful attraction.


Saturday, 11 June  08:30 – 20:00  
Sunday, 12 June  08:30 – 17:00 
Monday, 13 June   08:30 –  15:00 

Speakers: Doug Akers, ICAE, Director, Operations, International Operations, Universal Parks & Resorts; Shaun McKeogh, ICAE, Vice President, Head of the Attractions International Training Academy, Management Resources/ProFun Management Group; Ron Merriman, General Manager, MR ProFun China and Christina Tse, ICAE, Director of Marketing Communications, JW Marriott Hotel Macau and The Ritz Carlton, Macau

Doug Akers

Ron Merriman Christina Tse
Full speaker bios can be found here here

Cost: IAAPA Member US$649; Nonmember US$849. Cost includes Asian Attractions Expo (AAE) 2016 registration and the AAE education sessions.

IAAPA Certification:
 16 credit hours

Asian Attractions Expo (AAE) 2016 registration is included in the registration fee for the IAAPA Institute for Attractions Managers. Space is limited and may sell out. Participants must be 18 years of age to attend.

Education Sessions

 All education sessions will be simultaneously translated in English and Chinese.

What's New in Asia
13:00 - 14:30 | Kerry Hotel, Pudong Ballroom 4

The Asia-Pacific region has one of the fastest growing economies buoyed by a growing middle class and rising investments. The IAAPA Global Theme and Amusement Park Outlook 2015-2019 predicts the region will account for nearly 50 percent of the global park attendance by 2019. Three attractions industry veterans share how their organizations are influenced by the region’s economic trends and highlight their plans for continued success. This moderated session will also include a preview of some of the exciting projects opening in the region in 2016 and 2017. 

Moderator: June Ko, Vice President, IAAPA Asia-Pacific Operations
 Matthias Li, ICAE, Deputy Chief Executive, Ocean Park Hong Kong; Jim Pattison, Jr., ICAE, Ripley Entertainment, Inc and Dennis L. Speigel, ICAE, President, International Theme Park Services, Inc. 

Matthias Li   Jim Pattison  Dennis Speigel
 Matthias Li, ICAE Jim Pattison, Jr., ICAE  Dennis L. Speigel, ICAE


Bringing Stories to Life through Attractions
15:00 - 16:00 | Kerry Hotel, Pudong Ballroom 1-3
(Seats are limited to 35 people on a first-come, first-served basis)

Do you want to develop a great story for the launch of your new attraction? If so, learn how to get started. International design firm representatives will discuss the creative process used to develop a story that will capture your guests' attention and result in a successful launch of your new attraction.

Speaker: Randy Ewing, Vice President of Design, Thinkwell

Randy Ewing 
 Randy Ewing bioRandy Ewing bio


The Games Lab: Motivate Your Team for Sales
16:15 - 17:15 | Kerry Hotel, Pudong Ballroom 4
(Seats are limited to 80 people on a first-come, first served basis)

Learn how to develop your games team to improve operations and increase sales. This interactive workshop will explore the best ways to train and motivate your games team to acquire the skills needed to drive sales. Participants will share tips and new ideas and leave this session with a development plan that will generate revenue!

Speakers: Joseph Leung, ICAE, Executive Director of Revenue, Ocean Park Hong Kong; Gavin Lam, Senior Retail Operations Manager, Ocean Park Hong Kong

 Gavin Lam - Photo
 Joseph Leung, ICAEJoseph Leung bio  Gavin Lam bio Gain Lam bio



The Human Resources (HR) Lab: Experience a Group Recruitment Process
11:30 - 12:30 | Kerry Hotel, Pudong Ballroom 1-3
(Seats are limited to 65 people on a first-come, first-served basis)

Learn how a group recruitment process can save your business time and effort while attracting excellent employees. This interactive workshop, led by 2015 IAAPA Brass Ring Award winner for Human Resources Excellence, includes hands-on group assessment activities that will help you evaluate your current human resources practices and enhance your employee interview process.

Speakers: Victor Danau, ICAE, Chief Operating Officer, N Kid Corporation

  Victor Danau
 Victor Danau, ICAE bio Gain Lam bio

Safety by Design: An Inside Look into Water Park Facility Safety*
11:30 - 12:30 | Kerry Hotel, Pudong Ballroom 4

Get the advice you need to provide a safe water park experience for your guests. Learn how attraction development, design, engineering, and construction work together with day-to-day operations and maintenance to insure guest safety. Whether your water park is well established or in development, discover some proven practices to help your guests have a fun-filled visit.

Speakers: Dio Ho, Director of Design, WhiteWater West; Phil Zhong, Head of Operations, Shanghai WhiteWater; 

*This session will be presented in Chinese.

Dio Ho - Photo  Phil Zhong 
  Dio Ho bio Gain Lam bio
Phil Zhong bio Gain Lam bio 

The Food and Beverage Lab: Designing Upsell Opportunities
13:30 - 14:30 | Kerry Hotel, Pudong Ballroom 1-3
(Seats are limited to 65 people on a first-come, first-served basis)

In the world of food and beverage, new products are key to creating upsell opportunities. Learn how to design effective new opportunities and best practices for communicating the products to your guests, to generate additional revenue.

Speaker: Doug Akers, ICAE, Director, Operations, International Operations, Universal Parks & Resorts

Doug Akers
Doug Akers, ICAE bioDoug Akers bio

TEA Panel: Creativity and Innovation in Successful Attractions
14:45 - 16:00 | 
Kerry Hotel, Pudong Ballroom 4

Discover the creativity and innovation behind some of the world's most successful attractions. Hear from TEA Asia-Pacific board members, with a variety of global attractions industry expertise, as they elaborate on the significance of staying on the cutting edge when it comes to an attraction's success.

Moderators: Jennie Nevin, Chief Operating Officer, TEA; Chris Yoshii, Vice President, AECOM

Jennie Nevin bioPDFicon
Chris Yoshii bioPDFicon 

Panelists: Christian Aaen, Principal, ECA; Jonathan Casson, Director of Business Development, 20th Century Fox; Anthony Van Dam, Executive Vice President, Forrec; Ken Wheatley, Director, Business Development, Enterprise and Solutions, Christie Digital Systems; Peter Sanderson, Director of Business Development, Sanderson Group Intl.; Ron Merriman, General Manager, MR ProFun China 

Christian Aaen   jonathan-casson---photof6c14175143e68f3b6d4ff00000d328f  Ron Merriman
 Christian Aean bioChristian Aean bio
Jonathan Casson bioPDFicon 
 Ron Merriman bioPeter Sanderson bio 

 Peter Sanderson  Van Dam Anthony Ken Wheatley 
Peter Sanderson bioPeter Sanderson bio  Anthony Van Dam bioAnthony Van Dam bio Ken Wheatley bioKen Wheatley bio 

Designing for Service Excellence
16:15 - 17:15 | Kerry Hotel, Pudong Ballroom 4

The attractions industry prides itself on the delivery of world-class fun and top-notch guest service experiences. Explore the critical elements of successful design that guarantee the delivery of service excellence throughout your new or existing attraction. Service excellence delivery doesn’t happen by chance – it happens by design!  

Speaker: Shaun McKeogh, ICAE, Vice President, Head of the Attractions International Training Academy, Management Resources/ProFun Management Group

 Shaun McKeogh, ICAE bio Gain Lam bio


Myths and Realities of Intellectual Property
08:30 - 09:30 | Kerry Hotel, Pudong Ballroom 4

Develop a deeper understanding of intellectual property (IP) as it relates to you and your business. Learn from real-life scenarios and case studies that emphasize the importance and significance of intellectual property in the global attractions industry. Discover the best ways to protect the intellectual properties that are important to your success. 

Moderator: Sarah Bruno, Partner in Advertising, IP and Cyber Security Groups, Arent Fox Law Firm; Jonathan Casson, Director of Business Development, 20th Century Fox; Hui Jiang, Operations Manager, Asia, Wibit Sports 

Sarah Bruno - Photo   Jonathan Casson  Hui Jiang
 Sarah Bruno bio Gain Lam bio
Jonathan Casson bio Gain Lam bio
Hui Jiang bioPDFicon 

Cultural Awareness and Doing Business in Asia
10:00 - 11:00 | Kerry Hotel, Pudong Ballroom 4

The attractions industry is increasingly global in scope and cultural awareness is critical to growing your business. Learn the power of a shared glass of sake, whether to shake or not to shake, and other cultural tips that will help you establish powerful business relationships throughout Asia.

Moderator: Anna Holt, Consultant, Hospitality Intelligence 
Panelists: Adam House, Senior Engineer, Great Coasters International; Lilian Meng, Director of Human Resources, Legend Cultural Development Co., Ltd.; Sanjay Nadarajah, Vice-President, Genting Malaysia Berhad; Steven Tan,General Manager, Universal Space Video Game; and Jay Thomas, Vice President, Six Flags Entertainment

Anna Holt
Adam House Lilian Meng
 Anna Holt bio Gain Lam bio  Adam House bioAdam House bio  Lilian Meng bioLilian Meng bio
 Sanjay  Steven Tan  Jay Thomas  
Sanjay NadarajahSanjay bio
Steven Tan bioSteven Tan bio    Jay Thomas bioPDFicon  

The Merchandising Lab: Managing Effective Merchandise Displays
10:00 - 11:30 | Kerry Hotel, Pudong Ballroom 1-3

(Seats are limited to 65 people on a first-come, first-served basis)

Your products are selected, now learn how to make them sell through effective in-store displays. Clever and careful planning is key to creating merchandise displays that showcase your souvenirs and gifts. Discover tools to create the best store environment possible and participate in an interactive opportunity that will enable you to visualize how to apply what you learn to your individual location. Speakers: Brad Loxley, Senior Amusement Park Manager, Luna Park Australia

Brad Loxley - Photo 
 Brad Loxley bioBrad Loxley bio 

IAAPA Certification: Participation in the general education program at the Asian Attractions Expo 2016 qualifies for eight (8) hours of credit toward IAAPA Certification.

Back to Top

IAAPA Certification

IAAPA Certification is the new mark of professional achievement in the global attractions industry.

You can earn credit-hours toward IAAPA certification by participating in events and programs at Asian Attraction Expo (AAE). Credit hours are shown at the end of each event above.  

For additional information, visit www.IAAPA.org/Certification

IAAPA Certification

Special Thanks to Our 2016 Education Session Sponsors!

Galasys Logo (New)_Gold


 Reference - WhiteWater Waterparks and WhiteWater Attractions_Silver
For information on becoming a sponsor, click here.