Preliminary Education Conference Programs for Tuesday, Nov. 19, 2013
This listing includes all General Interest Education Conference programs & sessions listed alphabetically by the day, based on the preliminary schedule. These programs are included for FREE for IAAPA members with their IAAPA Attractions Expo 2013 registration. Nonmembers may purchase access to the Education Conference separately upon registration. Programs currently scheduled for Tuesday, Nov. 19, 2013
Preliminary schedule is subject to change. Final schedule and speaker details will be released in July Admission Fraud / Loss Prevention & Theft Best Practices
From online ticketing scams to employee collusion, admission fraud can be an immense cost to attractions. In this session, you will learn to identify the most common types of fraud, including counterfeit tickets and refund fraud. Speakers will also discuss ways to mitigate fraud, including the use of cash-control procedures, patterns and ratios, reconciliation processes, mystery shopping, and cameras. Finally, you will learn how to create a fraud-prevention solution that is both cost effective and customer-service friendly. The session will include audience Q&A and a free-form sharing session. Bring your ideas and solutions to the discussion. Advanced Midway Games Employee Training
Midway games operations present some unique challenges for trainers and HR managers. So what better way to demonstrate good training techniques than at a real game operation? Join the IAAPA Games Committee on the trade show floor as they demonstrate how to train employees in a variety of games set-ups at several vendor locations. Guides will demonstrate how to to attract players to games and how to work with single players and group players on both slow and busy days. They will also illustrate ways to up-sell and tips for encouraging repeat play, all right there on the trade show floor. Anything BUT Child's Play: Adult and Corporate Parties
Are you capturing the adult market when it comes to parties and events at your center? This session shows how to expand your reach by enhancing your food and activity menu with simple accommodations for adult celebrations and company outings. Find out how to make your facility the “go to” place to party for any occasion. To serve or not to serve? Hear both sides when it comes to adding alcohol to your menu and its impact on your bottom line. CEO Speak
Calling on their years of collective wisdom, a panel of industry leaders will share insights about how to create success by increasing personal leadership capacity. This panel discussion will capitalize on the experts’ diversity among their operating environments and experiences while identifying the similarities they share in leading their organizations. Discussion topics may range from how panel members lead to create high-impact guest satisfaction and service on a daily basis, increase employee retention and workplace satisfaction, and strategies to bring their brands to life. Emerging Topics in Food & Beverage Safety
This session will focus on employee and workplace safety. Topics will include: using proper tools, protective equipment, CO2 Safety, identifying and correcting hazards, proper sanitation and addressing food allergies. Guest Service: Why Your Guests Complain and What to Do About It
Explore the circumstances that lead to guests complaints, and learn the skills needed to effectively resolve problems in the moment. This session also addresses ways to groom your leadership teams to handle difficult situations and shares a simple tool that helps build rapport with your guests so you can work through problems together. Kickoff Event
Location: The IAAPA Theatre
Be inspired and imagine the possibilities for you and your business at this year’s Kickoff Event. Hosted by IAAPA Chairman of the Board Will Morey of Morey’s Piers in Wildwood, New Jersey and IAAPA President and CEO Paul Noland, the Kickoff Event features an action-packed hour of news, entertainment, and multimedia reports from every corner of the globe, as well as a sneak preview of what is ahead for the industry and IAAPA in 2014. Other program highlights of the include the induction of the 2013 IAAPA Hall of Fame honorees, a report from IAAPA’s official charity Give Kids The World, and the Changing of the Gavel ceremony to honor Will Morey and welcome Mario Mamon of Enchanted Kingdom, The Philippines as 2014 IAAPA Chairman of the Board.
The Kickoff Event is hosted on the Expo show floor in the IAAPA Theatre. Please give yourself 10 minutes to walk to the theater from the South Entrance of the Exhibit Hall. Theater doors open at 8:10 a.m. and show starts at 8:30 a.m. and will conclude at 10 a.m. Seats are limited so get there early!
Silver Sponsors: Arihant Industrial Corporation Limited, Falcon's Treehouse, LLC, National Ticket Co., Ropes Courses, Inc.
IAAPA Theatre Platinum Sponsor: Dalian Wanda Group Corporation Ltd. Lanes & Lasers: A Strike for Your Business?
Owners and operators who have added laser tag and/or bowling to their own facilities will share their challenges, successes, and the effect on overall revenue. The program will touch on different options from those with small to very large footprints and discuss a variety of manufacturers. We also encourage audience participation in sharing good and bad experiences. Making the Grade With School Programs
Having the right programs and educational opportunities for schools at your center can take you to the head of the class. Join us as seasoned operators share their experiences and show you how they have built relationships with schools and educators to build business throughout the year. Find out how to work with your attractions and activities to turn them into learning experiences. Get a new perspective on offering student incentives, rewards, and fundraising efforts that will earn you a star rating in your community. Marketing and Communications Roundtable
Join your colleagues for roundtable discussions on the latest trends in marketing, advertising, and communications. Topics for discussion include branding, marketing strategy, media buying and/or media barter, PR strategy, groups sales, offline and online media, leveraging sponsorship, plus more. The presenters from the session “Marketing Plans for Attractions” that immediately precedes the roundtable will be in attendance to facilitate the discussion. Marketing Plans for Attractions: Beyond the Basics
This seminar will demonstrate how to develop a marketing plan for your facility. It examines the key steps in the process from strategic issues that you should consider such as branding decisions and the overall business goals and objectives for your attraction, through to tactical issues such as media mix, sales channel management, promotional partners and pricing decisions. The session will also examine ways to measure the ROI on the marketing plan. Whether you are launching your first season or doing this for the umpteenth time, this session will inspire and prepare you to develop a winning marketing plan.The presenters will also be available at the marketing round-table immediately following this session for further debate and discussion. Retail Analytics, Disney, and You
In early 2013, Walt Disney Parks and Resorts were looking for a quick and easy, cost effective solution to communicate key metric results and lower inventory carrying cost through an operational forecast. Learn how Disney’s speed-to-market implementation of a Merchandise Dashboard using off the shelf software such as Microsoft SharePoint and SAS JMP helped improve margin and inventory productivity in under 20 weeks. Join merchandise and retail professionals as they discuss this functional and useful tool and its applications to operations of any size. Water Park Food & Beverage Case Study: Wild Wadi Water Park
Wild Wadi Water Park in Dubai was the host site for this year’s Food & Beverage Case Study. Once again, industry veterans Ken Whiting and Lenny Freund went on the road to reprise this popular session. From their operators’ perspective and principles, the review included product cost, signage, menu items and layout, speed of service, brands, cross promotions, and more. The management team at Wild Wadi provided access to current operational performance and a willingness to implement recommendations.
In this session you will learn the financial results of the ideas that were implemented for this case study. No theory here—just the strategies, facts, and results.