IAAPA Virtual Rookies and Newcomers: FEC 101
The wait is over: for the first time, this popular IAAPA Expo program is going digital
Learn from industry leaders
Don't miss this opportunity to hear from global FEC pioneers to understand what it takes to own and operate a successful facility.
Group Rate Available
Complete your registration by July 29th to attend this program.
Agenda
- Day 1
-
11:30 a.m. - 12:00 p.m.
- Networking
12:00 p.m. - 4:00 p.m.
- Preparing Your Venue’s Business Case through Market Analysis
- Facility Design for Safety, Efficiency and Effectiveness
- Capital Fundraising Strategy
- Selecting Attractions for a Compelling Guest Experience
- Maximizing Technology in Your Operations
- Food & Beverage Excellence
- Facility Development Group Exercise
4:10 p.m. - 5:00 p.m.
- Facility Development Group Exercise
- Day 2
-
12:00 p.m. – 1:00 p.m.
- Networking
1:00 p.m. - 3:00 p.m.
- Presentations from Day 1’s Group Exercise
3:15 p.m. - 6:00 p.m.
- Marketing & Promotion: Utilizing Proven Methods to Stand Out from the Crowd
- Understanding the Magic behind Amusement Games Operations
- Building a Group and Event Sales Culture
- The Legal, Accounting, Governmental and Insurance Considerations that Matter
- Tracking Facility Performance through Budgets and Guest Response
Speakers
Jerry Merola
Preparing Your Venue’s Business Case through Market Analysis
Capital Fundraising Strategy
Tracking Facility Performance through Budgets and Guest Response
Doug Wilkerson
Sherry Howell
Sherry Howell is the Brand Engagement Director for CenterEdge Software where she provides operational best practices and tools to help family entertainment and amusement facility operators manage their businesses more effectively. With over 14 years of experience training in the US and abroad, she provides dynamic sessions and content in areas such as sales, marketing, guest service, guest loyalty, training and adult learning, leadership, and more.
In addition to working with and coaching hundreds of family entertainment venues since 2014, Sherry has also spoken at IAAPA Expo, Euro Attractions Show (EAS), International Association of Trampoline Parks (US and UK), Bowl Expo, the Laser Tag Convention, and at various seminars for other entertainment and amusement industries. She is also currently serving on the IAAPA FEC Education Committee to meet the ever-changing needs of the North American location-based entertainment venue constituency.
Barry Zelickson
Co-creator of Fun Across America. Additional projects include commercials, infomercials, feature films, documentaries, live events and entertainment centers.
Barry has worked in the the entertainment field for almost 30 years and has been awarded several Brass Ring awards including IAAPA’s highest honors, Family Entertainment Center
of the World.
Brandon Willey
CEO and Founder of Hownd, an experience promotion platform for LBEs and Attractions across the world, Brandon Willey has developed a passion for the attractions industry and experience economy as well as a deep knowledge of the local marketing ecosystem. Brandon is the chair of IAAPA’s FEC Committee, on the IAM faculty, and can be found at most IAAPA events around the world.
Currently headquartered in Tempe, Arizona, you can connect with him at LinkedIn.com/in/bwilley.
Beth Standlee, ICAE
Drew Tewksbury
Thank you to the IAAPA 2021 Rookies & Newcomers Sponsors
Sponsors
