February 10 – 12, 2013 Mina A Salam Hotel (at Madinat Jumeirah Resort)
COURSE SOLD OUT
Registration for the institute program is now closed and we cannot accept any further registrations at this time.
IAAPA is proud to offer the Institute for Attractions Managers, a professional development program to help you strengthen your management team.
The courses in the program are a blend of classroom instruction, small group discussions and case study. Attendees will leave the course with a solid understanding of the key disciplines and processes required to manage a successful attraction. Classes are kept small to encourage networking, sharing of information and expertise and discussion.
The teaching faculty is drawn from across the attractions business with a range of skill sets and expertise.
Attendees will receive a detailed workbook for each course with additional course references, as well as further reading material on the IAAPA website.
Course Dates and Location
The course will take place February 10 -12, 2013 at the Jumeirah Madinat Hotel & Resort in Dubai, United Arab Emirates.
Course Fees:
IAAPA Members US$499 | Nonmembers US$$699
or
IAAPA Members AED 1849 | Nonmembers AED 2569
Who should attend?
The two and a half day program is aimed at industry professionals with at least three years management experience who have demonstrated the potential and commitment to be on your senior management team: the department heads, directors, and managers who you would like to promote—or move throughout your business.
Subject Areas
The course covers the following five core subject areas:
- Attractions Finance: Capital, expense and revenue budgeting, and other financial tools.
- Attractions Marketing: The role of public relations, media relations, advertising, group sales and marketing.
- Attractions Leadership: Successful human resources development strategies.
- Facility Operations and Safety: Industry regulation, best facility management practices, and crisis management awareness.
- Attractions Revenue Operations: The role and importance of food and beverage, merchandise, and games.
- Other revenue-generating operations.
The course looks at not only how these operational areas work but, perhaps more important, how they impact your operation. Attendees should walk away with a solid understanding of how and why a busy amusement attraction functions as it does.
Curriculum:
The courses are a blend of classroom instruction, audio presentation, case study, and class work. Attendees will receive a detailed workbook for each course with additional references and online support material.
Download a detailed curriculum here:
IAM Dubai 2013 Syllabus Faculty
- Tim Mow, Assistant Park Manager, Yas Waterworld Abu Dhabi, Safety and Operations
-
Wouter Dekkers, General Manager, Movie Park Germany. Finance and Revenue Operations
-
Scott Deisley, Atlantis The Palms, HR and Leadership
-
Joe Gibbons, General Manager, Al Montazah, Marketing
-
John Henderson, Vice President Education, IAAPA, Course Facilitator
-
Eamon Connor, Director of Education, IAAPA, Course Facilitator
Word of Mouth
We’ve sent students now for two consecutive years from Europa Park and the programme has proved to be a great tool for managers in mid-career. I was really pleased to see participants from my park coming back and see them having developed a better view of the total operations of a park and, of course, having a great time and building a network of industry colleagues, which they can share experiences and knowledge with.” Roland Mack, Europa Park
“The whole course was great; I really enjoyed meeting the other park managers and learning new business practices.”
Shireen Hurney, Blackpool Pleasure Beach
Two Easy Ways to Register! 
Looking for more information? Contact our Education Department at +1/703-836-4800.