Regular registrations:  US $3,850 per IAAPA member or non-member

Registration fee includes: Institute tuition and participant materials, sleeping accommodations for five nights, Welcome Reception, most meals, and transportation to and from venues.

The IAAPA Institute for Executive Education provides participants with unique learning opportunities including site visits to two internationally-know attractions – SeaWorld San Diego and the San Diego Zoo – classroom instruction from industry experts, and dedicated peer networking exercises. With a focus on delivering the very best to your guests in an ever-changing “economy experience,” attending the IAAPA Institute for Executive Education will help you broaden your strategic leadership skills.

 All content presented is tailored to the attractions industry by experts at San Diego State University’s L. Robert Payne School of Hospitality.
Participants are introduced to a model that is founded on five key foci:

1. The attractions industry is about memorable experiences
2. Strategic leadership is a the heart of the attraction executive's work
3. Organizational culture is heavily influenced by executives
4. Maximizing opportunities requires a team approach to continuous innovation
5. A balance of consistent execution and experience innovation drives long-term sustainability and        growth

This highly interactive program is most applicable for senior-level executives with 10 or more years’ experience in the attractions industry.
Preliminary Schedule (subject to change)


Sunday, January 24        Arrival Day & Hotel Check In with Evening Welcome Reception 
Monday, January 25 Strategy and Context: Uniqueness in the Memories Business
Tuesday, January 26 Organizational Culture: Defining and Auditing Your Culture
Wednesday, January 27  Maximizing Opportunities: Case Studies from Around the World
Thursday, January 28 Innovating the Experience: Experience Mapping & Revenue Enhancement  
Friday, January 29 Integration: Gap Analysis & Road Map 

get certifiedParticipation in the 2016 IAAPA Institute for Executive Education earns you 30 continuing education (CE) hours applicable toward an IAAPA certification.


Chris Deere 2015
“I attended the IAAPA Institute for Executive Education Program in January 2014. The program wasexcellent from a number of perspectives.  It was a great opportunity to meet industry professionals from a variety of backgrounds and facilities to share ideas, challenges and the networking opportunities were incredibly beneficial.  The program itself was well informative and thought provoking.  The mix of the class room work and case studies at San Diego Zoo and SeaWorld enabled learnings to be immediately applied in a relevant environment.  The presenters throughout were excellent and the program organisation was outstanding.” Chris Deere, Chief Executive, Rainbow’s End Theme Park Ltd

Doug Akers 2015“The Institute for Executive Education hosted by IAAPA and San Diego State University is a great learning and networking experience for those who have chosen to pursue a career within the Attraction Industry. The professors are top-notch and the in-park learning experiences in San Diego allow you to put the class room strategies to work in a live and functional park environment. The other amazing opportunity within this course is building a global network of contacts all with the same passion and drive to be successful in our industry, taking their careers to the next level and really understand strategy and development within the attractions industry.” Doug Akers, Director, Attractions, Resorts World Sentosa, Singapore