January 26 – January 31, 2014
San Diego, California, USA
Now Accepting Registrations
Why should you attend?
IAAPA and its academic partner, L. Robert Payne School of Hospitality Management at San Diego State University (SDSU), are pleased to offer an executive education program tailored to meet the needs of today’s senior-level leaders in the worldwide attractions industry. This highly rated institute provides participants with unique learning opportunities including site visits and hands-on learning at local San Diego attractions, networking, and classroom instruction from leading attractions industry experts. The program will focus on one central theme: making you and your business more successful.
Tuition Fees and More Information:
2014 Course Fee: US$3750.00
The Institute fee covers tuition, educational materials, lodging, most meals, planned off-site learning activities, and networking opportunities. Due to the specialized nature of the program, space is limited to 30 participants.
For more information on the program, contact John Henderson at + 1 703/803-4800 or jhenderson@IAAPA.org.
Sunday, January 26, 2014
Monday, January 27, 2014: STRATEGY AND CONTEXT
- Opening reception at Hotel Solamar.
Tuesday, January 28, 2014: INNOVATION
- Leadership development
What's unique in the memories business?
- Afternoon industry keynote speaker
Wednesday, January 29, 2014: MAXIMIZING OPPORTUNITIES
- Defining the guest experience
- Keynote session with John Reilly, SeaWorld, San Diego
- Experience mapping and revenue enhancement
- Evening reception at SeaWorld
- Case studies from around the globe
- Using the EDGE process to maximize opportunities and solve key issues in attractions
- Dinner on your own
Thursday, January 30, 2014: ORGANIZATIONAL CULTURE
- Defining your culture
- Onsite consultations at the San Diego Zoo
- Lunch with key managers from the San Diego Zoo
- Closing keynote session
Friday, January 31, 2014: INTEGRATION
- Gap analysis
- Developing your roadmap
- Roundtable discussions
- Closing ceremony
Executive Education Program Detail Executive Skill Building
The Institute will enhance and further develop the critical skills you need to compete in today’s business world. With a focus on delivering the very best to your guests in an ever-changing “experience economy,” the Institute will provide the opportunity to fine tune your financial skills and broaden your strategic thinking.
Content Tailored to the Attractions Industry
All of the content presented is tailored to the attractions industry by the experts at SDSU. Topics will include: sense- of-urgency marketing; importance of compelling branding; public relations; balancing capacity with guest satisfaction; working with a young workforce; government relations; risk management; revenue management; working with financial partners; and managing and asset-intensive organization.
Classroom and Hands-On Learning
Only IAAPA’s Institute for Executive Education can provide you with access to targeted classroom instruction, as well as hands-on learning at some of the most esteemed attractions in the industry including, San Diego Zoo and SeaWorld San Diego.
Networking and Learning from Your Peers
The Institute will welcome participants from family entertainment centers (FECs), waterparks, zoos, aquariums, museums, science centers, amusement parks, attractions, and manufacturers and suppliers – providing you with an opportunity to learn from other people from the attractions industry.
Continued Learning Opportunities
The learning does not end when you leave San Diego. Not only will you depart with new solutions for your business and an enhanced network of industry peers, but throughout the year the SDSU staff will host online learning opportunities.
Institute Combines Classroom Learning and Attractions Industry Field Experience
The Institute for Executive Education combines classroom lectures from SDSU faculty and attractions industry leaders, with site visits to some of San Diego’s world-renowned attractions such as SeaWorld and the San Diego Zoo. The curriculum includes group projects and pre- and post-program work utilizing the latest in online learning technology. Participants will receive credit that can be applied toward IAAPA’s new certification program for attractions industry executives.
About San Diego State University
San Diego State University is the oldest and largest higher education institution in the San Diego region. Since it was founded in 1897, the university has grown to offer bachelor's degrees in 84 areas, master's degrees in 76 areas, and doctorates in 16 areas. SDSU's approximately 30,000 students participate in an academic curriculum distinguished by direct contact with faculty and an increasing international emphasis that prepares them for a global future. For more information, visit www.sdsu.edu.
Carl Winston, School Director
Lori J. Sipe, M.B.A., Lecturer
Mark R. Testa, Ph.D., Associate Professor
Word of Mouth
Sometimes the best advertising comes from those who have experienced your product. Here is a sampling of what IAAPA’s customers have said about the Institute for Executive Education at San Diego State University:
“The Institute was a wellspring of knowledge that flowed freely from the combination of lectures, facility visits, case studies and simple interaction among all the participants who were all eager to learn and share with one another. I am definitely sending the rest of my management team in the future.”
Mario Mamon, CEO Enchanted Kingdom, IAAPA Second Vice Chair and participant in the 2011 Institute for Executive Education
“The institute was an eye-opener for me as it ignited all my 5 senses and set me up for my career in this industry.” Alex Chu, Ocean Park Hong Kong.
“The Institute allowed me the opportunity to look into the heart of the park, attraction and FECs to understand the culture, organization and strategies in the memory business. As a leader my skills were broadened in strategy and implementation and I now have a greater understanding of the experience economy.” Deborah Eicher, Picsolve, Inc.
"No other association can provide an executive-level training course for the attractions industry that creates a collaborative network and a genuine hands-on experience with world-class brands. As a global association, IAAPA education programs are designed to enhance training and promote the value and benefits of safe, family-friendly experiences while reinforcing the global influence and responsibility of the attractions industry." Ted Molter, Director of Marketing for the world-famous San Diego Zoo Safari Park.
Photos from the 2013 Institute for Executive Education are below.
Photos from 2012 are also available by clicking here.