Welcome Class of 2012!

We are very excited that you have registered for the Institute for Attractions Managers and we are thrilled to be able to offer it in Orlando in conjunction with the IAAPA Attractions Expo.This web page contains further information about the course including some resources for you to download. Bookmark this page as the faculty often upload extra material before and after the course.

The 2½ day institute program will allow you the opportunity to learn more about the attractions industry in the areas of:
•Revenue operations
•Facility operations
In addition, this is a wonderful opportunity to network with colleagues from the attractions industry and to learn and share best practices with one another.

The courses are a blend of classroom instruction, audio presentation, case study, class work, and field work. Attendees will receive a detailed workbook for each course with additional references and online support material.

Subject Areas:
•1. Attractions Finance: managing capital, expense and revenue budgeting, and other financial tools.
•2. Attractions Marketing: marketing, media relations, advertising, group sales, and public relations.
•3. Attractions Leadership: human resources development strategies
•4. Facility Operations and Safety: industry regulation, facility management best practices, and crisis
•5. Attractions Revenue Operations: food and beverage, merchandise, pay-per-experience attractions, and rental services revenue.
Attendees will leave the course with a solid understanding of the key disciplines and processes required to manage a successful attraction.

Location, Date and Times
The 2012 IAAPA Institute for Attractions Managers course is taking place in room S331AB at the Orange County Convention Center in Orlando FL.

The course schedule is as follows:
Sunday, Nov 11th  2 pm – 6 pm
Monday Nov 12th 9 am – 5 pm .
Tuesday Nov 13th 9 am – 5 pm

2012 IAAPA Attractions Expo
IAAPA Attractions Expo is the biggest, most powerful annual gathering for the $24 billion global attractions industry.Details on the conference program, the exhibits, the special events and much more can be found on the IAE website.

Please bring 50 maps of your park with you to Orlando. If several participants of your attraction participate, only one needs to bring the maps.

Funworld Background Information
Much of the course is designed around a fictional amusement park, Funworld Park. Background information on the park including the park’s operating data for the last two seasons can be downloaded here

Please think about two questions about the industry and bring these to Berlin. The faculty will address these questions during the course programme and try to respond to your expectations. Also don’t hesitate to ask any questions throughout the programme: the courses are meant to be interactive and the speakers are happy about any communication from your side!

Keep in Touch
We hope that you enjoy the institute programme, the 2012 EAS and your stay in Berlin. Please let IAAPA know if there is anything that the EAS staff can do for you during your stay in Berlin.

Sunday Reception
You are cordially invited to a welcome reception to be held after class on Sunday.  

Course Faculty:
Vic Nolting, President, Coney Island REVENUE OPERATIONS & FACILITATOR
Cindy Altland, Director, Entertainment, Seasonal & Special Events, Hershey Entertainment Complex MARKETING
Tim Ruedy, Principal, Attraction Consulting International HR & FACILITATOR
Bret Pfost, Park Operations, Safety, Training, and Compliance, Disneyland Resort SAFETY & OPS
Neva Richardson-Larson, CFO, The Sims Group FINANCEDoug Stagner, Corporate Senior Director Operations, SeaWorld Parks and Entertainment MARKETING

What People Are Saying about IAM
“The whole course was great; I really enjoyed meeting the other park managers and learning new business practices.”
Shireen Hurney, Blackpool Pleasure Beach


Looking for more information? Contact our Education Department at +1/703-836-4800.