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IAAPA Member Early Bird Price**: 2,350.00 euro
Standard Member Price: 2,550.00 euro
Non Member Price: 3,750.00

* Accommodation at the Efteling Hotel, welcome reception, course book, access to Efteling, meals and drinks are included.
** Early Bird Rate for this event is valid until March 31 

IAAPA EMEA introduces from 29 May until 3 June 2016 a new educational program for attractions and leisure industry leaders. In cooperation with NHTV and Efteling IAAPA offers attractions leaders the opportunity to gain more exposure and experience in new leadership styles in an intensive five day course. 

The IAAPA Attractions Leaders program will focus on the key leadership qualities needed to take your attraction to the next level in customer service and developing an immersive attractions environment. This program includes integrated instruction, daily keynote speakers, and interactive class room work, course book and the ability to connect and work through various leadership styles. 

The course is for those employees who have 5 or more years of experience and are ready for the next step in leadership in your organization. 

Sunday, 29 May

Welcome to Efteling
Hotel registration check-in, information package and course book given away

Opening Reception 
Welcome speeches, thanks & dinner

Monday, 30 May

Inspirational & Effective Leadership
Personality profiles, clear model on effective team coaching, situational leadership. Identify your skills and behaviour. 

Wrap-up Session on Leadership Skills
What leader are you, what will your improvement actions be?

Dinner buffet at Efteling 

Tuesday, 31 May

Immersion : Understanding Guest Experience 
Spend the day in the park with a guest family. Map and evaluate the guest experience and use a 5 steps model of storytelling to discover what improvements and stratetic options you can develop. 

Wrap-up Session on Leadership Skills 
Can storytelling help me becoming a better leader? Do I need more storytelling to channel ideas and motivate my team? 

Dinner at Ravelejin 

Wednesday, 1 June

Manage Customer Relationships: Interact and Connect
The importance of CRM in marketing management. Review consumer leisure behaviour, differentiate the segments for a customised approach, take away tools on positioning your business on an international market level and reflect on online and digital consumer journey and its challenges. 

Wrap-up Session on Leadership
skills improve your performance using consumer knowledge and be ahead of the market 

Dinner at Eethuys Bosrijk 

Thursday, 2 June

focus on global trends from within and outside the industry to stimulate innovative business modeling to focus on in the next 5 years/ preparation of the final presentation to Efteling board and Iaapa board 

Wrap-up Session on Leadership Skills
Thinking outside of the box and team effort generate the best ideas. 

Closing Ceremony 
Short overview of the IAL, presentation of the final visual. Closing Ceremony , IAL certificates, thank you by IAAPA Chair and team, social drink and networking dinner 

Thursday, 2 June

Early Check out Efteling
Wrap-up session by Emea and Breda NHTV team.


You must be 18 years or older to participate.

get certifiedParticipation in the IAAPA Safety Institute: Edmonton earns you 16 continuing education (CE) hours applicable toward an IAAPA certification.

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