E - LEARN
E-Learn Quick Links:
- Upcoming Webinars
- Past Webinars
- Expo Audio Recordings and Live Learning Center (NEW!)
Upcoming Webinars
Group Sales Essentials: From Quick Fix to Perfectly Planned
March 31 at 1p.m. EST
Lengt:h 60 minutes followed by a Q&A session
IAAPA’s experts will provide attendees with 2 important tools: a crash course in the essentials of a successful Group Sales Plan, and easily applicable, creative ideas which will boost current numbers. Debbi Stuart, corporate director of sales at Six Flags, and group sales consultant Randy Thomas will provide attendees with a roadmap for long term success in growing group sales.
Participants will learn classic best practices for planning a group sales cycle. Speakers will also address how to adapt those traditional strategies for the current economic climate and associated booking trends. All of that information is designed to help our members build or improve strategies to meet or exceed your budget for the years ahead.
Finally, parks needing a “quick fix” will hear creative ideas to boost current group sales figures. Nancy DiGiammarco of Silverwood Theme Park - Boulder Beach Water Park, will share some of the innovative ideas which helped her facility supplement their existing marketing efforts and increase group sales.
Speakers:
Debbi Stuart, Corporate Director of Sales, Six Flags
Randy Thomas, Randy Thomas & Associates
Nancy DiGiammarco, Sales/Marketing/PR Director, Silverwood Theme Park - Boulder Beach Water Park
Watch your email, IAAPA news, and this website for the announcement of upcoming programs. For more information about IAAPA webinars, please contact Linda Gerson.
Partnership Plus: These Webinars are offered for IAAPA members as a FREE benefit.
Note: you must register seperately for each Webinar before attending.
IAAPA WEBINAR DISCLAIMER
Past Webinars
Visit the IAAPA Members-Only Archive for full recordings and other materials from past Webinars (Login required).
Extreme Birthday Party Makeover: The Party Examples Continue!
Learn how a few small changes in your party business can mean mega-dollars for your bottom line. Just one month after receiving a “Party Mini-Makeover” from Webinar presenter Sheryl Bindelglass, one IAAPA member has already seen a dramatic increase in revenue per party!
Learn what changes generated more revenue and how to apply those concepts to parties. Bindelglass reviews several participants’ party materials live during the session and suggests ideas to boost revenue. Garner new ideas for generating even more revenue from your birthday party business!
Speaker: Sheryl Bindelglass, President, SherylGolf
Blogging & Facebook & Twitter, Oh My!
Presenters: Jeffrey Siebert Director of Communications and Sales, Schlitterbahn Waterparks and Resorts and Paula Werne Director of Public Relations, Holiday World & Splashin’ Safari
Social media is turning traditional communications and public relations upside down. Ready to catch-on and catch up? Remember, you're not just communicating with potential guests; there are iReporters, Mommy Bloggers, and traditional news reporters watching and reading, too. This team of professional park communicators will walk participants through blogging, Facebook, YouTube, Flickr, and Twitter, with tips to take home and use at any facility, whether it's privately or publicly owned.
Internet Strategies for Attracting and Retaining Customers
Presenters: Sharon Swendner, president of .Com Marketing; Norris Clark, Director of Sales and Marketing at Morey’s Piers
Gone are the days when traditional advertising strategies and word-of-mouth marketing would fill amusement parks and attractions. Today’s customers are tech-savvy, with 70 to 80 percent of them turning to the Internet to make purchase decisions and weigh entertainment options.
Learn how to engage audiences online and leverage your web site to attract and retain customers. Sharon Swendner, president of .Com Marketing, discusses methods for evaluating your customer’s Internet usage patterns and how to drive traffic to your site through techniques like search engine optimization (SEO) and e-mail marketing. She also reviews the fundamentals of effective web site design, as well as how to engage new audiences with social networking tools like Facebook, Twitter, and YouTube.
See firsthand how .Com Marketing put these powerful tools to work at Morey's Piers in Wildwood, New Jersey. Norris Clark, Director of Sales and Marketing at Morey’s Piers discusses how a strategic Internet marketing campaign resulted in a 24 percent increase in web site traffic year-over-year, with a 30 percent increase during their peak season.
Growing Your Food and Beverage Sales... Not Your Prices
How to increase your foodservice volume... and bottom line
Presenter: Ken Whiting, President, Whitings Foods
As you seek to grow productivity and profits, this program takes a fresh look at business objectives including:
What you sell… your menu
How you sell… value and incentives
Where you sell… location improvements
Who you sell to… customer expectations and competing with marketplace
This webinar will shares tips and ideas that can be applied to any budget and any facility which offers food or beverages. Some examples draw directly from the 2009 Food and Beverage Case study conducted at Mulligan’s Family Fun Center and easily apply to any FEC or larger facility. Whether you are looking to continue generating profits or are planning ahead to boost F&B revenue for next season, this webinar offers ideas for every operator.
- Seminar Handout: Download the accompanying handout for this Webinar
- View the Slides and a recording of this Webinar (IAAPA member log in required).
The ABC’s of Exhibiting: Tips for New Exhibitors and New Tricks for Old Pros
Join IAAPA Staff and long-time exhibitors for tips and tricks to get the most out of your exhibitor experience at IAAPA Attractions Expo 2009. Some of the information will be specific to the Las Vegas venue for 2009, and some of the information can be applied to exhibiting at any expo. Listen to this fast-paced review of the key things you need to know.
Interactive Discussion at the Heart of the Season
Is your season what you anticipated during last year’s planning months—or is it shaping up better than you’d expected? Have your biggest promotions or hottest sellers surprised you this year? And are you curious if other IAAPA members are experiencing the same things?
This is an interactive session designed to break away from our previous webinars and give you a chance to weigh in and compare notes with your peers! The discussion will be moderated by Ted Molter, Director of Marketing at the San Diego Zoo, and O. Lee Mincey, Director of Administration at Six Flags Discovery Kingdom. Specific topic areas may include overall impressions of the season; best selling souvenirs; most popular attractions, events, and games; how to prepare for the off-season; and planning for Halloween events.
Important Notice: This Webinar event is open to all IAAPA members. Participants who chose to share information during this session are advised to treat this as a public forum. Please review the official IAAPA webinar disclaimer prior to participating.
Participants who are interested in contributing to the discussion will either need a working computer microphone or may call in via telephone (long distance toll charges may apply).
- There are no Archived materials from this program
Waterpark FLIP: Fundamental Lessons from Industry Pros
Presenters:
Jason Arthur, Director of Aquatics, Great Wolf Resorts, Inc.
Bryan Nadeau, Director of Park Operations, Aquatica, SeaWorld’s Waterpark
Scott Carothers, General Manager, Wild Island Family Adventure Park
Speakers from three IAAPA member waterparks presented a fast-paced session designed to help facilities keep their revenue generation in high-gear throughout the season. Each speaker addresses a different aspect of waterpark operations or revenue generation. Topics include tips for executing maintenance during the season, staff issues such as dealing with burnout, and easily implemented profit-boosting ideas.
The Monterey Bay Aquarium: A Case Study in Innovative Guest Experiences
Presenters:
David Rosenberg - Director - Guest Experience, Monterey Bay Aquarium;
Simone Mortan - Manager of Guide / Theatrical Guest Experience Programs, in-coming president of IMTAL, Monterey Bay Aquarium;
Andrew Fischer - General Manager of Merchandise, SSA (SSA national General Manager of the year), Monterey Bay Aquarium
Innovative guest experiences can increase customers’ delight as well as the perceived value of a visit. Learn about tactics the Monterey Bay Aquarium uses to keep their customers happy and attract interest in new programs, products, and events. As many parks are experiencing a strong start to this peak season, their guests are still wary of the economy, making it more important than ever for organizations to provide a unique and comprehensive menu of opportunities. The Monterey Bay Aquarium has an international reputation for exceeding guests' expectations. Learn first hand some of the strategies they use to provide superlative guest experiences from fee and non-fee based programs to un-matched shopping opportunities. This webinar has value for parks, zoos, aquariums, museums, and attractions of all sizes.
Blue Ocean Strategy:The Pursuit of Being Different While Maintaining Low Cost
Presenter: Roch Parayre, Ph.D., Senior Partner, Decision Strategies International
Dr. Roch Parayre is senior partner and an Innovation and Scenario Planning expert with Decisions Strategies International. He is also on faculty at the Aresty Institute for Executive Education at the Wharton School, University of Pennsylvania. He has consulted with several dozen Fortune 500 companies. Dr. Parayre focuses on creativity and innovation as it relates to the future of our industry. He shows us how the tools of Blue Ocean Strategy can be important tools as you plan for your organization’s future.
The Latest on the FMLA and the ADA:
What Every Employeer Must Know to Comply
Presenter: Steve Bernstein, Partner, Fisher & Phillips, LLP
These are the first significant changes to the regulations since FMLA's "final" regulations were issued in 1995 and will affect every employer subject to the law. These changes became effective on January 16, 2009 and employers are expected to comply immediately.
This webinar provides an overview of the more significant changes to the regulations and steps towards compliance in managing FMLA leave and the law's required forms as of January 16, 2009.
For updated IAAPA resources on FMLA/ADA, visit the Government Relations section of the IAAPA website. Additional information was also included in the January 2009 IAAPA Government Relations Newsletter.
Pool Drain Safety and The Virginia Graeme Baker Act: Complying with New Laws in the USA and Safety Concerns for All Pool Operators
Presenters: Franceen Gonzales, Vice President of Risk Management, Great Wolf Resorts; Jim Dunn, Vice President of Design and Construction, Aquatic Development Group
This webinar was presented in February 2009. For more up-to-date information on this topic, please visit the Waterparks Safety section of the IAAPA website.
Product Safety and CPSIA Webinar
Presenters: Manuel Grace, Esq. and Tod Cole, executives with The Walt Disney Company
This
webinar was dedicated to educating IAAPA members about new standards set by the Consumer Product Safety Improvements Act (CPSIA) and what these standards mean for the attractions industry; and particularly for redemption items and souvenirs.
The session covered such essential areas as the requirements to comply with the CPSIA for lead content levels, phthalates, certification, and third-party testing.
This webinar was presented in January 2009. For recent information on this topic, please visit the Toy Safety section of the IAAPA website. Additional background information on this topic may also be found on the IAAPA Blog.
General Webinar Information
What is a Webinar?
IAPPA is launching a series of "Webinars" or online, live educational sessions. With this new E-Learning option, you will be able to watch and listen to industry leaders give presenations in real time. Current technology will enable you to view the speaker's computer screen on your own computer. You will listen and watch his or her PowerPoint, video, or other presentations, and even watch the speaker's cursor movements as it is used it to highlight specific parts of the presentation or draw the audience's attention to a particular point on their screen. It is just like attending an educational seminar without leaving your office. There may even be opporutnities for you to interact with the speaker and ask questions using your keyboard, phone, or a microphone on your computer. (Note: Long distance toll charges may apply if you opt to participate in a Webinar via a telephone. There is no charge to participate using the audio system of your computer.) Currently, IAAPA uses GoToWebinar to host these sessions.
INTERNATIONAL ASSOCIATION OF
AMUSEMENT PARKS AND ATTRACTIONS
WEBINAR DISCLAIMER
IAAPA makes no representations or warranties about the accuracy or suitability of any information in the webinars and related materials; all such content is provided on an “as is” basis. IAAPA HEREBY DISCLAIMS ALL WARRANTIES REGARDING THE CONTENTS OF THESE MATERIALS, INCLUDING WITHOUT LIMITATION ALL WARRANTIES OF TITLE, NON-INFRINGEMENT, MERCHANTABILITY, AND FITNESS FOR A PARTICULAR PURPOSE. IAAPA hereby disclaims all liability for any claims, losses, or damages in connection with use or application of these materials. IAAPA does not guarantee, warrant, or endorse the products or services of any firm, organization, or person. The information contained in these webinars and related materials has been prepared, compiled, or provided by IAAPA as a service to its members and is not intended to constitute legal advice or the rendering of legal, consulting, or other professional services of any kind. Users of these materials should not in any manner rely upon or construe the information or resource materials in these materials as legal, or other professional advice and should not act or fail to act based upon the information in these materials without seeking the services of a competent legal or other professional.
For more information about Webinars, please contact Linda Gerson at Lgerson@IAAPA.org or 703-299-5768.
Expo Audio Recordings and Live Learning Center
Recordings and synchronized Powerpoint slides of most of the IAAPA Attractions Expo seminar program are now available for purchase and download through IAAPA’s new Live Learning Center at: http://www.softconference.com/iaapa/.
IAAPA members can search for seminar recordings by speaker name, subject area and key word. Recordings can be purchased and downloaded of individual seminars or of the complete conference program.
Recordings Archive:
Individual audio tapes or a complete CD Rom of all sessions from previous years can be purchased direcly from IAAPA’s vendor, Conference Copy Inc. The tapes and CDs are a great resource and a good way to bring a little of the flavor of the Trade Show back to your management team. It is also a terrific way to share ideas and spread the wealth of knowledge that’s at the IAAPA Attractions Expo.
Buy audiotapes online or contact Conference Copy Inc at phone + 1 570/775-0580 or fax + 1 570/775 -9671.