Cecilia Chavez is Executive Director of La Granja Villa Y Su Mundo Magico in Lima, Peru. Although she has had a role in amusement operations for almost two decades, Chavez never intended to work for a theme park. She started her career in finance, working for large financial institutions. Her background in banking helped Chavez oversee budgets and revenue generation.
She has been deeply involved with IAAPA and serves on the 2018 IAAPA Board of Directors.


Thoughts on Women in the Industry

What is the most pressing issue facing women in the workplace today, and how can the attractions industry influence positive change?

Actually, women have gained more participation in all kinds of industries, and entertainment is one of them. Our mission is to sell happy moments, and women manage communication as a natural gift…that gives us the opportunity to reach and interact with the visitors we received…that helps us to create a bond with people…that makes them repeat the experience. The attractions industry allows women to get in touch with visitors in a direct way. This is due to the global vision of family that IAAPA gives us. With this, we manage and communicate the product to sell them.

How have you built your network of women in the industry?

Every day, I get to know valuable women in different segments of the industry. Immediately, we get in touch to exchange our experiences, because communication comes naturally to us.

What is one piece of advice you’d like to convey to women starting their attractions careers?

The most important thing is to love what you do. You have to be proud of it and enjoy it every moment.

Creating Careers of Distinction

How do you invest in yourself as a leader?
I have invested time and money in my career and I continue that process. I could never say that I have finished learning.

What is your most cherished work principle?

The “Wow Capacity.” It’s the capacity that lets you see things as if for the first time—that’s passion. See mistakes and have the ability to face them and change them.

What do you consider your most significant career accomplishment?

Keeping up an ecologist theme park that gives entertainment with education at the same time.

What has been the greatest challenge of your career?

To give quality entertainment with education, and be scope by the families in my country

What was the greatest piece of career advice you ever received?
Enjoy what you do.

The Future of the Industry

Why did you join and choose to stay in the attractions business?
Because the attractions business brings happiness, and that gives me positive energy.

What makes you most passionate about the industry?
Constant evolution, constant improvement. The evolution is always there, and that give us opportunities to grow at every moment.

What is your vision for the industry in the next 20 years?
The industry will demand more interaction with an optimum service and a personalized dedication for each segment of the business.

​​Know a professional we should talk to? E-mail Prasana William, IAAPA manager, digital content and strategy.


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