IAAPA Europe, Middle East, and Africa

To better serve our members in Europe, Middle East and Africa, IAAPA has opened up an office in Brussels, Belgium. With this initiative IAAPA is committed to creating a full service association in the region, offering monitoring, advising, lobbying and public relations-services as well as latest knowledge & education on ride safety, industry data and best practices amongst members. On top of this IAAPA organizes the Euro Attractions Show – the premier industry trade show in Europe.

In Europe, the association is guided by the European Advisory Committee and four subcommittees including Education, Government Relations, Manufacturers & Suppliers, and Safety. Together with the Advisory Committee, they discuss, support, and guide the work of IAAPA. They are comprised of volunteers from IAAPA member companies from all across Europe.

Since 2015 the IAAPA Europe office also represents the Middle-East and Africa markets resulting in a name change IAAPA EMEA.

Please click here to see an overview of the committees and a list of committee members for 2016.


IAAPA membership will help your entire team discover new ways to improve performance, increase efficiency, and positively impact your bottom line. We offer affordable resources and benefits for your business including: education, safety and advocacy, worldwide expos, information and communications.

No matter what your role in the industry, IAAPA EMEA serves its members with resources and benefits designed to support your business.

IAAPA represents more than 4,750 facility, supplier, manufacturer, and individual members from more than 93 countries.  We provide members of all sizes and scopes with the tools and resources they need to succeed in the attractions business. Your partnership with IAAPA EMEA will help you create unique guest experiences, improve performance, and strengthen your bottom line.

Are you interested in becoming an IAAPA EMEA Member? Please download the Membership Application Form and send it to EMEA@IAAPA.org.

IAAPA EMEA Spring Forum 2016 | 23-25 May 2016

Join your peers and colleagues for two days of networking, education, and unique opportunities at the very unique and interesting attractions in Northern Italy. Visit some of Italy's major theme parks such as Gardaland, Canevaworld, and Leolandia. Learn from industry experts details on acquiring the right IP for your facility and how to best utilize it. 

IAAPA Institute for Attractions Leaders | 29 May - 3 June 2016

IAAPA EMEA introduces a new educational program for attractions and leisure industry leaders. In cooperation with NHTV and Efteling IAAPA offers attractions leaders the opportunity to gain more exposure and experience in new leadership styles in an intensive five day course. The IAAPA Attractions Leaders program will focus on the key leadership qualities needed to take your attraction to the next level in customer service and developing an immersive attractions environment. This program includes integrated instruction, daily keynote speakers, and interactive class room work, course book and the ability to connect and work through various leadership styles. The course is for those employees who have 5 or more years of experience and are ready for the next step in leadership in your organization.

Euro Attractions Show 2016 | 20-23 September 2016

Be a part of Europe’s premier event for the industry, The Euro Attractions Show 2016 from 20 - 22 September, 2016. The event will take place at the Fira Gran Via, in Barcelona, Spain. The convention center is located right at one of the finest citytrip destinations in Europe.

Visit the largest trade show for the industry in Europe, discover innovative products and services from more than 425 companies, improve your business, taking advantage of the networking events, and develop your professional skills attending a large range of educational programmes, forums, and tours.

Visit the event page for more information here.

IAAPA EMEA Digital Skills Network Event 2016

We invite you to join us on the 11th of April, IAAPA EMEA will be hosting the second Digital Skills Network Conference, following the success of last year’s event in Brussels. This year’s conference will be held at Europa-Park in Rust, Germany, from 14h00 to 18h00.

The aim of the event is to gather together professionals within the amusement park and attractions sector to exchange ideas on the commercial use of digital technology, share best practice and enhance digital skills.

A smart use of digital technology is key to the development of our business. It enables innovative solutions for our day-to-day challenges, from improving the customer experience - for instance through crowd management - to attracting new audiences - including via social media. All these topics will be debated at this year’s DSN Conference, which will start at 14h00 and finish with a tour of Europa-Park at 16h00 and a networking cocktail at 17h30.

Digitalization and skills have been identified as key priority areas in tourism by the European Commission, and the EU Industry Commissioner Elzbieta Bienkowska has explicitly called on tourism organizations to promote digitalization among their members. 

Through the development of a successful Digital Skills Network, IAAPA Europe is not just supporting its members, but it is also enhancing its profile at a European level, by positioning itself at the forefront of the EU tourism developments. To make this initiative a success, we need the industry to be united and your participation in the conference is extremely valuable for us.

If you can join us then please register your participation with Damaris Maurer, Damaris.Maurer@europapark.de and Sylvie Stepanovic, SStepanovic@iaapa.org. Please indicate if you would need accommodation for the night.

IAAPA EMEA promotes amusement parks and attractions as drivers of regional tourism

During the lunch event hosted by MEP Fidanza in the European Parliament on 19th March, IAAPA successfully addressed a high-level audience of policy makers and industry representatives involved in EU tourism policy, championing amusement parks amongst key stakeholders within EU tourism policy.
Karen Staley moderated the lunch event highlighting the significant investment constantly undertaken by the amusement parks and attraction sector, contributing to job creation and EU growth. The role of amusement parks in the fields of investment, innovation, job creation and skills and training was also part of the discussion

At the end of the event, Francesca Tudini, underlined the importance of amusement parks in ensuring that Europe remains a thriving tourist destination and gave the audience an update on the Commission’s current initiatives and activities in the field of the EU tourism policy.
The event was attended by several members of the European parliament, industry representatives, regional representations and commission officials.

Government Relations

Click here
for more information on the various subjects or go directly to this month's hot topics


Economic Impact Study

VAT Study

Accomodation safety

European tourism policy

Pregnant workers

European bathing-water report

Safety Standards

Read more

Industry Data

Click here for the 2014 study of the economic impact of the theme-and amusement park industry in Europe.


Stay on top of the latest news and industry trends. FUNWORLD is the attractions industry’s leading monthly magazine and your subscription is free with IAAPA membership. News Flash is a daily e-mail service translated into 11 languages, which delivers all the important industry headlines from around the world. And the electronic IAAPA News Flash Extra: EMEA Edition Newsletter keeps you updated on the latest regulatory developments in Europe, Middle-East and Africa.

    April 2016

    Point Man

    Clive Stephens, CEO of The View from The Shard, looks back at the last three years

    By Juliana Gilling

    Clive Stephens took charge at The View from The Shard, London’s highest viewing gallery, four months after its successful launch. He has since used his experience across the leisure, parks and attractions industry—notably as head of the 2012 Olympic Park—to steer London’s most striking start-up. He talks to Funworld Extra about how the business is striving to make as much of an impression on the marketplace as on the city’s skyline. 

    February 2016

    Brass Ring Bonanza

    Funworld’s January issue featured a full list of the 2015 IAAPA Brass Ring Award winners as part of our cover of IAAPA Attractions Expo 2015. EMEA members performed strongly in the awards; Europa-Park in Germany, Kolmården Wildlife Park in Sweden, and Ferrari World Abu Dhabi were among the attractions recognised for their achievements in live entertainment.

    November 2015

    Accessible Fun

    EMEA attractions are working on new ways to welcome all guests. Funworld's November 2015 issue looks at how autism-friendly attractions are ensuring a good time for every guest. Funworld Extra finds out how operators in the EMEA attractions industry are helping guests with disabilities and special needs enjoy every moment of their visit.

    October 2015

    Splash Decision

    The October edition of Funworld highlights how Pennsylvania's Camelback ski resort is using the combined attractions of the Camelback Lodge and Aquatopia Indoor Waterpark to strengthen its year-round appeal. In Europe, Slagharen Theme Park & Resort has similar ambitions for its new Aqua Mexicana indoor/outdoor water park.

    Click here to go to the archive for Fun World Extra: EMEA Edition.


    Your IAAPA EMEA team

    You are always welcome to contact your IAAPA team in Europe, Middle-East, and Africa.

    IAAPA EMEA Office
    Rue du Congrès 37-41,
    B-1000 Brussels, Belgium
    Tel +32 2609 54 45 
    Fax +32 2 609 54 46


    Karen Staley: Senior Vice President, IAAPA EMEA
    Click here to email

    Andrea Kolar: 
    Exhibit Sales Manager, EAS (Tel.: +43 22162915)
    Click here to email

    Claudio Boni:
     Exhibition Sales, EAS (Tel.: +39 3395384196) 
    Click here to email

    Nico Reynders:
     Manager Membership and Meeting Planning, IAAPA EMEA (Tel: +32 2 609 54 45)
    Click here to email

    Jeroen Verrezen: Manager Marketing, IAAPA EMEA (Tel: +32 2 609 54 45)
    Click here to email

    Sylvie Stepanovic:Senior Manager Membership and Program Planning, IAAPA EMEA (+32 484 74 34 54)
    Click here to email 

    Emily Popovich
    Emily Popovich: Exhibit Sales and Sponsorship, IAAPA EMEA (+45 28942145)
    Click here to email