The Marketing and Public Relations area includes the following topics:

Marketing Research
Branding
Group Sales and Sponsorship
Annual Pass and Loyalty Programs
Advertising and Promotions
Public Relations and Crisis Communications
Social Media

Return to Presentation Archive

Subject Area Session Title Year/Event
Advertising and Promotions In-Facility Marketing to Drive Sales
2014 IAE
Advertising and Promotions Latin America Conference and Lunch: Loyalty Management: A Successful Strategy in Customer Service
2014 IAE
Advertising and Promotions Maximize Revenue in a New Sales Culture
2014 IAE
Advertising and Promotions Winning Promotions
2014 IAE
Advertising and Promotions Top 10 Promotions of 2013
2013 IAE
Branding Emotionalizing the Brand Experience: How to Take a Brand and Turn it into a Leading Visitor Attraction
2015 EAS
Branding Brand Management for Museum and Science Centers
2013 IAE
Branding How to Make Your Facility Appeal to Families
2013 AAE
Group Sales and Sponsorship Coaching The Sales Winners of Tomorrow... Today!
2015 IAE
Group Sales and Sponsorship FEC Lunch: Building Group Sales for FECs
2015 IAE
Group Sales and Sponsorship Making the Grade With School Programs
2013 IAE
Group Sales and Sponsorship Sponsorship Thinking Outside of the Batter's Box - Lessons from Minor League Baseball
2013 IAE
Marketing Research Internal Marketing for the Next Generation
2015 IAE
Marketing Research Marketing 101: The Essentials of Attractions Marketing
2015 EAS
Marketing Research The Power of Destination Marketing: Everyone Wins
2015 AAE
Marketing Research Smart Marketing: Using Online Analytics to Understand Your Guests
2014 IAE
Marketing Research The Rocky Mountain Coaster Story: Fast Track to Success
2014 IAE
Marketing Research Marketing Plans for Attractions: Beyond the Basics
2013 IAE
Public Relations and Crisis Communications Crisis Media Management in a Social World
2015 IAE
Public Relations and Crisis Communications Use It Or Lose It: Transforming Big Data Into Meaningful Information
2015 IAE
Public Relations and Crisis Communications How an Effective Recovery Strategy Turned the Business Around for the Ngong Ping 360
2015 AAE
Public Relations and Crisis Communications Don't Panic! Organizing a Crisis Management Process
2014 EAS
Social Media Social Is More Than Facebook: How to Build an FEC Inbound Marketing Machine
2014 IAE
Social Media Social Media: Show Me the Money
2014 IAE
Social Media The State of Social Media Marketing in 2014
2014 IAE
Social Media Mobile Manager: How to Use Mobile Technology in Every Part of an Attraction
2014 EAS
Social Media Ugly Rumors, Bad Reviews, and Good Advice: Using Social Media to Manage Guest Comments
2014 EAS
Social Media Social Media 2.0 - How to Use a Smart Phone Smartly!
2013 EAS
Social Media Social Media Panel Discussion
2013 AAE