2009

IAAPA Presents 2009 Brass Ring Awards to Recognize Excellence in Attractions Industry Marketing

November 16, 2009

IAAPA Presents 2009 Brass Ring Awards to Recognize Excellence
in Attractions Industry Marketing

Las Vegas, Nevada (United States)—Winners of the Brass Ring Awards were announced today at IAAPA Attractions Expo 2009, taking place Nov. 16 – 20 at the Las Vegas Convention Center. The awards honor originality, creativity, and excellence in marketing, advertising, and public relations in the attractions industry. Award recipients consist of amusement parks, waterparks, ecological parks, resorts, leisure centers, museums, zoos, and aquariums from Austria, Canada, Germany, Mexico, The Netherlands, Singapore, and the United States.

The Brass Ring Awards are presented in a class system with the following categories:
Class 1: Amusement parks and waterparks with less than 250,000 visitors; non-profit zoos, aquariums, and museums; family entertainment centers; attractions; and concessionaires
Class 2: Amusement parks and waterparks; for-profit zoos, aquariums, and museums; and hotels, casinos, and resorts with between 250,000 and 500,000 visitors
Class 3: Amusement parks and waterparks; for-profit zoos, aquariums, and museums; and hotels, casinos, and resorts with between 500,000 and one million visitors
Class 4: Amusement parks and waterparks; for-profit zoos, aquariums, and museums; and hotels, casinos, and resorts with between one and two million visitors
Class 5: Amusement and waterparks with more than two million visitors, and family entertainment center chains

The awards were judged by a panel of 50 industry professionals with experience in marketing and public relations. The winning entries will be available for viewing atwww.IAAPA.org/membership/awards/brassring the week of Nov. 23. First-place award winners are listed below.

Integrated Marketing Campaign
Class 1— Adventure Landing; Jacksonville Beach, Florida, United States;www.adventurelanding.com
Class 2— Kidzania de Mexico SA de C.V.; Mexico City, Mexico; www.kidzania.com
Class 3— Six Flags The Great Escape; Queensbury, New York, United States;www.sixflags.com/GreatEscape
Class 4— Minnesota Zoo; Apple Valley, Minnesota, United States; www.mnzoo.org
Class 5— San Diego Zoo; San Diego, California, United States; www.sandiegozoo.org

Marketing Collateral
Class 1— Xplor; Cancün, Mexico; www.xplor.travel
Class 2— Dutch Wonderland; Lancaster, Pennsylvania, United States;www.dutchwonderland.com
Class 3— Xcaret; Cancün, Mexico; www.xcaret.com
Class 4— Columbus Zoo and Aquarium; Columbus, Ohio, United States; www.columbuszoo.org
Class 5— Floriade 2012; Venlo, Netherlands; www.floriade.nl/en-GB.aspx

Online Advertisement
Class 1— Ocean Breeze Waterpark; Virginia Beach, Virginia, United States;www.oceanbreezewaterpark.com
Class 2— Dutch Wonderland; Lancaster, Pennsylvania, United States;www.dutchwonderland.com
Class 3— Ripley’s Believe It Or Not!; Myrtle Beach, South Carolina, United States;www.ripleys.com
Class 4— Minnesota Zoo; Apple Valley, Minnesota, United States; www.mnzoo.org
Class 5— Six Flags Inc.; New York, New York, United States; www.sixflags.com

Outdoor Advertisement
Class 1— Waterworld California; Concord, California, United States;www.waterworldcalifornia.com
Class 2— White Water Bay; Oklahoma City, Oklahoma, United States; www.whitewaterbay.com
Class 3— Xcaret; Cancün, Mexico; www.xcaret.com
Class 4— Six Flags Magic Mountain; Valencia, California, United States;www.sixflags.com/MagicMountain
Class 5— Ocean Park Hong Kong; Hong Kong; www.oceanpark.com.hk

PR Program
Class 1— Xplor; Cancün, Mexico; www.xplor.travel
Class 2— Grupo Via Delphi, S.A. de C.V.; Cancün, Mexico; www.viadelphi.com
Class 3— Six Flags The Great Escape; Queensbury, New York, United States;www.sixflags.com/GreatEscape
Class 4— Silver Dollar City; Branson, Missouri, United States; www.silverdollarcity.com
Class 5— Dollywood; Pigeon Forge, Tennessee, United States; www.dollywood.com

Print Advertisement
Class 1— Raging Waves Waterpark; Yorkville, Illinois, United States; www.ragingwaves.com
Class 2— Dutch Wonderland; Lancaster, Pennsylvania, United States;www.dutchwonderland.com
Class 3— Xcaret; Cancün, Mexico; www.xcaret.com
Class 4— Liseberg; Gothenburg, Sweden; www.liseberg.com
Class 5— Ocean Park Hong Kong; Hong Kong; www.oceanpark.com.hk

Radio Commercial
Class 1— Big Kahuna's Water and Adventure Park; East Destin, Florida, United States;www.bigkahunas.com
Class 2— Story Land; Glen, New Hampshire, United States; www.storylandnh.com
Class 3— Utah’s Hogle Zoo; Salt Lake City, Utah, United States; www.hoglezoo.org
Class 4— Six Flags Magic Mountain; Valencia, California, United States;www.sixflags.com/MagicMountain
Class 5— Sentosa Leisure Group; Singapore; www.sentosa.com.sg

Seasonal or Special Event Marketing
Class 1— Wave Die Wörgler Wasserwelten; Wörgl, Austria; www.woerglerwasserwelt.at
Class 2— Calaway Park; Calgary, Alberta, Canada; www.calawaypark.com
Class 3— Fort Worth Zoo; Fort Worth, Texas, United States; www.fortworthzoo.com
Class 4— Movie Park Germany GMBH & Co. KG; Bottrop-Kirchhellen, Germany;www.movieparkgermany.de
Class 5— Morey’s Piers and Beachfront Waterparks; Wildwood, New Jersey, United States;www.moreyspiers.com

Television Commercial
Class 1—Mountain Creek Waterpark; Vernon, New Jersey, United States;www.mountaincreekwaterpark.com
Class 2— Miami Seaquarium; Miami, Florida, United States; www.miamiseaquarium.com
Class 3— Adventure Aquarium; Norcross, Georgia, United States; www.adventureaquarium.com
Class 4— Monterey Bay Aquarium; Monterey, California, United States;www.montereybayaquarium.org
Class 5— Pleasure Beach, Blackpool; Blackpool, United Kingdom;www.blackpoolpleasurebeach.com

Web Site
Class 1—Mountain Creek Waterpark; Vernon, New Jersey, United States;www.mountaincreekwaterpark.com
Class 2— Story Land; Glen, New Hampshire, United States; www.storylandnh.com
Class 3— John Hancock Observatory; Chicago, Illinois, United States; www.hancock-observatory.com
Class 4— Movie Park Germany GMBH & Co. KG; Bottrop-Kirchhellen, Germany;www.movieparkgermany.de
Class 5— San Diego Zoo; San Diego, California, United States; www.sandiegozoo.org

About IAAPA Attractions Expo 2009
IAAPA Attractions Expo 2009 is the largest conference and trade show for the amusement park and attractions industry in the world. With its theme “Bright Lights, Big Show: The Main Attraction,” the show takes place for the first time in Las Vegas, and draws industry professionals from more than 85 countries to the Las Vegas Convention Center from Monday, Nov. 16, through Friday, Nov. 20. The trade show floor is open Tuesday, Nov. 17, through Friday, Nov. 20. IAAPA Attractions Expo 2009 offers a solid week of business and fun. The event also includes educational sessions, behind-the-scenes tours, marquee social events, and networking opportunities. This is the marketplace where amusement and attraction industry leaders, decision makers, and visionaries gather to network, view the latest innovations, and plan for the future. For more information, visit www.IAAPA.org/expos/attractions.

About IAAPA
IAAPA is the premier trade association for the attractions industry worldwide. Founded more than 90 years ago, IAAPA is the largest international trade association for permanently situated amusement facilities and attractions, and is dedicated to the preservation and prosperity of the attractions industry. IAAPA represents more than 4,000 member facilities from 90 countries throughout the world.

###

Logos and images from IAAPA Attractions Expo 2009 can be downloaded from the online IAAPA Attractions Expo 2009 press kit.

Contact Information
Press Office: +1 703/299-5127
Marion Hixon: mhixon@IAAPA.org
David Mandt: dmandt@IAAPA.org
Colleen Mangone: cmangone@IAAPA.org
Nicholas Wolaver: nicholas.wolaver@edelman.com
Rachel Rosenberg: rachel.rosenberg@edelman.com


2008

IAAPA Presents 2009 Brass Ring Awards to Recognize Excellence in Attractions Industry Marketing

November 16, 2009

IAAPA Presents 2009 Brass Ring Awards to Recognize Excellence
in Attractions Industry Marketing

Las Vegas, Nevada (United States)—Winners of the Brass Ring Awards were announced today at IAAPA Attractions Expo 2009, taking place Nov. 16 – 20 at the Las Vegas Convention Center. The awards honor originality, creativity, and excellence in marketing, advertising, and public relations in the attractions industry. Award recipients consist of amusement parks, waterparks, ecological parks, resorts, leisure centers, museums, zoos, and aquariums from Austria, Canada, Germany, Mexico, The Netherlands, Singapore, and the United States.

The Brass Ring Awards are presented in a class system with the following categories:
Class 1: Amusement parks and waterparks with less than 250,000 visitors; non-profit zoos, aquariums, and museums; family entertainment centers; attractions; and concessionaires
Class 2: Amusement parks and waterparks; for-profit zoos, aquariums, and museums; and hotels, casinos, and resorts with between 250,000 and 500,000 visitors
Class 3: Amusement parks and waterparks; for-profit zoos, aquariums, and museums; and hotels, casinos, and resorts with between 500,000 and one million visitors
Class 4: Amusement parks and waterparks; for-profit zoos, aquariums, and museums; and hotels, casinos, and resorts with between one and two million visitors
Class 5: Amusement and waterparks with more than two million visitors, and family entertainment center chains

The awards were judged by a panel of 50 industry professionals with experience in marketing and public relations. The winning entries will be available for viewing atwww.IAAPA.org/membership/awards/brassring the week of Nov. 23. First-place award winners are listed below.

Integrated Marketing Campaign
Class 1— Adventure Landing; Jacksonville Beach, Florida, United States;www.adventurelanding.com
Class 2— Kidzania de Mexico SA de C.V.; Mexico City, Mexico; www.kidzania.com
Class 3— Six Flags The Great Escape; Queensbury, New York, United States;www.sixflags.com/GreatEscape
Class 4— Minnesota Zoo; Apple Valley, Minnesota, United States; www.mnzoo.org
Class 5— San Diego Zoo; San Diego, California, United States; www.sandiegozoo.org

Marketing Collateral
Class 1— Xplor; Cancün, Mexico; www.xplor.travel
Class 2— Dutch Wonderland; Lancaster, Pennsylvania, United States;www.dutchwonderland.com
Class 3— Xcaret; Cancün, Mexico; www.xcaret.com
Class 4— Columbus Zoo and Aquarium; Columbus, Ohio, United States; www.columbuszoo.org
Class 5— Floriade 2012; Venlo, Netherlands; www.floriade.nl/en-GB.aspx

Online Advertisement
Class 1— Ocean Breeze Waterpark; Virginia Beach, Virginia, United States;www.oceanbreezewaterpark.com
Class 2— Dutch Wonderland; Lancaster, Pennsylvania, United States;www.dutchwonderland.com
Class 3— Ripley’s Believe It Or Not!; Myrtle Beach, South Carolina, United States;www.ripleys.com
Class 4— Minnesota Zoo; Apple Valley, Minnesota, United States; www.mnzoo.org
Class 5— Six Flags Inc.; New York, New York, United States; www.sixflags.com

Outdoor Advertisement
Class 1— Waterworld California; Concord, California, United States;www.waterworldcalifornia.com
Class 2— White Water Bay; Oklahoma City, Oklahoma, United States; www.whitewaterbay.com
Class 3— Xcaret; Cancün, Mexico; www.xcaret.com
Class 4— Six Flags Magic Mountain; Valencia, California, United States;www.sixflags.com/MagicMountain
Class 5— Ocean Park Hong Kong; Hong Kong; www.oceanpark.com.hk

PR Program
Class 1— Xplor; Cancün, Mexico; www.xplor.travel
Class 2— Grupo Via Delphi, S.A. de C.V.; Cancün, Mexico; www.viadelphi.com
Class 3— Six Flags The Great Escape; Queensbury, New York, United States;www.sixflags.com/GreatEscape
Class 4— Silver Dollar City; Branson, Missouri, United States; www.silverdollarcity.com
Class 5— Dollywood; Pigeon Forge, Tennessee, United States; www.dollywood.com

Print Advertisement
Class 1— Raging Waves Waterpark; Yorkville, Illinois, United States; www.ragingwaves.com
Class 2— Dutch Wonderland; Lancaster, Pennsylvania, United States;www.dutchwonderland.com
Class 3— Xcaret; Cancün, Mexico; www.xcaret.com
Class 4— Liseberg; Gothenburg, Sweden; www.liseberg.com
Class 5— Ocean Park Hong Kong; Hong Kong; www.oceanpark.com.hk

Radio Commercial
Class 1— Big Kahuna's Water and Adventure Park; East Destin, Florida, United States;www.bigkahunas.com
Class 2— Story Land; Glen, New Hampshire, United States; www.storylandnh.com
Class 3— Utah’s Hogle Zoo; Salt Lake City, Utah, United States; www.hoglezoo.org
Class 4— Six Flags Magic Mountain; Valencia, California, United States;www.sixflags.com/MagicMountain
Class 5— Sentosa Leisure Group; Singapore; www.sentosa.com.sg

Seasonal or Special Event Marketing
Class 1— Wave Die Wörgler Wasserwelten; Wörgl, Austria; www.woerglerwasserwelt.at
Class 2— Calaway Park; Calgary, Alberta, Canada; www.calawaypark.com
Class 3— Fort Worth Zoo; Fort Worth, Texas, United States; www.fortworthzoo.com
Class 4— Movie Park Germany GMBH & Co. KG; Bottrop-Kirchhellen, Germany;www.movieparkgermany.de
Class 5— Morey’s Piers and Beachfront Waterparks; Wildwood, New Jersey, United States;www.moreyspiers.com

Television Commercial
Class 1—Mountain Creek Waterpark; Vernon, New Jersey, United States;www.mountaincreekwaterpark.com
Class 2— Miami Seaquarium; Miami, Florida, United States; www.miamiseaquarium.com
Class 3— Adventure Aquarium; Norcross, Georgia, United States; www.adventureaquarium.com
Class 4— Monterey Bay Aquarium; Monterey, California, United States;www.montereybayaquarium.org
Class 5— Pleasure Beach, Blackpool; Blackpool, United Kingdom;www.blackpoolpleasurebeach.com

Web Site
Class 1—Mountain Creek Waterpark; Vernon, New Jersey, United States;www.mountaincreekwaterpark.com
Class 2— Story Land; Glen, New Hampshire, United States; www.storylandnh.com
Class 3— John Hancock Observatory; Chicago, Illinois, United States; www.hancock-observatory.com
Class 4— Movie Park Germany GMBH & Co. KG; Bottrop-Kirchhellen, Germany;www.movieparkgermany.de
Class 5— San Diego Zoo; San Diego, California, United States; www.sandiegozoo.org

About IAAPA Attractions Expo 2009
IAAPA Attractions Expo 2009 is the largest conference and trade show for the amusement park and attractions industry in the world. With its theme “Bright Lights, Big Show: The Main Attraction,” the show takes place for the first time in Las Vegas, and draws industry professionals from more than 85 countries to the Las Vegas Convention Center from Monday, Nov. 16, through Friday, Nov. 20. The trade show floor is open Tuesday, Nov. 17, through Friday, Nov. 20. IAAPA Attractions Expo 2009 offers a solid week of business and fun. The event also includes educational sessions, behind-the-scenes tours, marquee social events, and networking opportunities. This is the marketplace where amusement and attraction industry leaders, decision makers, and visionaries gather to network, view the latest innovations, and plan for the future. For more information, visit www.IAAPA.org/expos/attractions.

About IAAPA
IAAPA is the premier trade association for the attractions industry worldwide. Founded more than 90 years ago, IAAPA is the largest international trade association for permanently situated amusement facilities and attractions, and is dedicated to the preservation and prosperity of the attractions industry. IAAPA represents more than 4,000 member facilities from 90 countries throughout the world.

###

Logos and images from IAAPA Attractions Expo 2009 can be downloaded from the online IAAPA Attractions Expo 2009 press kit.

Contact Information
Press Office: +1 703/299-5127
Marion Hixon: mhixon@IAAPA.org
David Mandt: dmandt@IAAPA.org
Colleen Mangone: cmangone@IAAPA.org
Nicholas Wolaver: nicholas.wolaver@edelman.com
Rachel Rosenberg: rachel.rosenberg@edelman.com