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What is the IAAPA Brass Ring Marketing Excellence Award?

The Marketing Excellence category recognizes creativity and excellence in marketing for the attractions industry.

Awards will be presented on Wednesday, Nov. 15, 2017, as part the IAAPA Brass Ring Awards at IAAPA Attractions Expo 2017 in Orlando, Florida, USA.


2017 Marketing Excellence Categories

  • Best Radio or Streaming Audio Commercial - Multiple Classes

  • Best Television or Digital Video Commercial - Multiple Classes

  • Best Public Relations Campaign - Multiple Classes

  • Best Digital Marketing Campaign

  • Best Integrated Marketing Campaign

  • Best Outdoor Advertisement

  • Best Social Media Campaign

Competition Classifications

To ensure equitable competition, members will compete by attendance size and type under the following classifications:
  • FECs and/or Attractions With Annual Attendance Less Than 250,000.

  • Zoos and Aquariums.    

  • Amusement Parks and Attractions, Including Water Parks, With Annual Attendance of 250,000 - 1 Million.

  • Amusement Parks and Attractions, Including Water Parks, With Annual Attendance of More Than 1 Million.


Entry Fees and Deadline

All entries must be received no later than August 1, 2017. An entry fee of $30 USD per entry is required. Fees may be paid by credit card. Accompanying materials must be uploaded by August 1, 2017 with the link provided after registration.

Contact Us

If you have questions or concerns, please contact Liderby Gladden at:

Other IAAPA Awards 

IAAPA Brass Ring Awards 
IAAPA Service Awards (coming soon)
IAAPA Hall of Fame Awards (coming soon)
IAAPA Young Professional of the Year Award (coming soon)