Greg Morrow took his first job at an amusement park in 1987. As a teenager, Morrow had no idea that a seasonal position would turn into a lifelong career.
During two decades at Canobie Lake Park in New Hampshire, Morrow held jobs ranging from ride operator and ticket taker to security guard and audiovisual technician. He was promoted to games manager in 2006 and discovered an aptitude and passion for the role.
“From an operational standpoint, games are an often overlooked and undervalued part of the park,” Morrow admits. “We have an enormous impact on the park through interactions with guests and as a revenue source. It’s a challenging job, but it’s incredibly rewarding.”
In 2007, Morrow accepted a position as games and merchandise manager for Lake Winnepesaukah in Chattanooga, Tennessee. His responsibilities include tracking sales data and creating merchandising plans, meeting with vendors to choose prizes for games and gift shops, managing staff, and maintaining games. Morrow also creates new games for the park. This season, he envisioned and built popular balloon pop and ball toss games.
Dedication to the theme park industry has earned Morrow several accolades. He served as the vice president for the Northeast Association of Amusement Parks and Attractions and was the first person in the organization to be awarded the president’s award. In 2008, Morrow joined IAAPA’s games committee. After serving on the committee for four years, he accepted the position of chair in 2012.
“As an organization, we can all benefit from sharing information,” says Morrow. “The networking opportunities are amazing and being part of the committee has opened a lot of doors; I have contacts at parks all over the world.”
When Morrow is not working on committee business or ensuring all of the games at Lake Winnepesaukah are in peak condition and stocked with prizes, he can be found in his office researching new products.
“I’m a grown man who plays with a lot of toys,” he says. “There is no better job than this; it’s the business of fun.”
Five Things You Didn’t Know about Greg Morrow:
- Greg has a 2-year-old son.
- His passion for games extends to video games. When he’s not at work, he can often be found playing “Battlefield 3” on Xbox Live.
- Every Halloween, Greg builds animatronic props that attract a lot of attention in the neighborhood.
- He loves roller coasters. Greg’s favorites are “The Beast” at Kings Island in Ohio and “Alpengeist” at Busch Gardens in Williamsburg.
- Greg is always looking for interesting ways to mix technology and entertainment to improve the theme park experience.