2015 IAAPA Brass Ring Awards Ceremony Wednesday November 18, 2015
The winners of the 2015 Marketing Excellence IAAPA Brass Ring Awards will be announced at the IAAPA Brass Ring Awards ceremony on Wednesday, Nov. 18 at IAAPA Attractions Expo 2015.
And the Winners Were ...
See photos of the 2014 IAAPA Brass Ring Awards winners here
See samples of the winning 2014 IAAPA Brass Ring Awards entries here:
This Years' Awards Categories:
Outdoor Advertisement – A single advertisement, or series of ads, that promote an amusement facility or attraction, or a particular attraction within the facility. This category may include billboards – including digital boards -, transit ads, wraps, and other outdoor mediums.
Only one award will be given in this category.
Digital Video Commercial – One promotional, sales, or informational video spot for an amusement facility or attraction, or a particular attraction within that facility, with a length of 60 seconds or less. This category includes television commercials, streaming video and other digital video.
One award per class.
Audio Commercial – One promotional, sales, or informational audio spot for an amusement facility or attraction, or a particular attraction within that facility, with a length of 60 seconds or less. This category includes radio spots, streaming audio and other audio media.
One award per class.
Digital Marketing Campaign – Best use of all online, mobile, and electronic resources to support a marketing message or campaign. Entries should demonstrate use of web site, online advertising, e-mail, mobile apps to drive business to an amusement facility or attraction.
Only one award will be given in this category.
Integrated Marketing Campaign – Best use of multiple marketing channels to promote an amusement facility or attraction. Submit at least three elements from the campaign (e.g. print, TV, radio, online, social media, public relations, outdoor, etc.).
Only one award will be given in this category.
Public Relations Program – Best use of a public relations program not incorporating paid advertising. Submit at least three elements from the campaign such as: press release, public service announcement (radio or television spot that ran free of charge), social media, print collateral, digital and bloggers. Include examples of published (proof of performance) press releases and other materials pertaining to the campaign. Materials may include print and other courtesy advertisements sponsored by media partners (non-paid) in promoting the program.
One award per class.
Social Media Campaign – Best use of paid and unpaid social media platforms to connect and engage with guests. Examples could include Youtube video, media placed on sites such as Facebook, etc.
Only one award will be given in this category