PRODUCED BY FUNWORLD—THE OFFICIAL MAGAZINE OF IAAPA TUESDAY, NOVEMBER 15, 2016


SeaWorld to Unveil New 2017 Attraction Details Today

Expo press conference also introduces new Deep Blue Creative team

by Jeremy Schoolfield

In a press conference this morning at IAAPA Attractions Expo 2016, SeaWorld Parks and Entertainment will share new details about its 2017 attraction lineup and its mission for the years ahead. It will also touch on the development of its new Deep Blue Creative team, charged with developing attractions that deliver to guests “experiences that matter.”

The press conference—open to all Expo attendees—begins at 10:25 a.m. in the Exhibitor Lounge (Booth #3334), and then will progress to three booths on the trade show floor: Intamin (#3824), Chance Rides (#5124), and Great Coasters International (#2773), wrapping at 11:10 a.m.

In September, SeaWorld announced a swath of new rides, shows, and other attractions debuting next year at its properties across North America. These offerings mark a new beginning for the company, officials say, and are emblematic of what the industry can expect from SeaWorld in the years to come.

“Our big picture is not to necessarily think of ourselves as a theme-park company, but as a company that can help guests connect to animals and the wild wonders of our world,” said Chief Creative Officer Anthony Esparza, noting the new Deep Blue Creative team is a big part of that plan. Deep Blue Creative encompasses six divisions:

  • Theme Park Development, U.S.A.—new attractions
  • Theme Park Development, Global—new business opportunities beyond existing parks
  • Resort Development—new resorts, hotels, and other hospitality experiences
  • Events and Entertainment—live experiences and year-round special events
  • Media Enterprises—film, television, and music
  • Expedition X—long-range thinking, experimentation, and prototype development

It’s this last division that particularly excites Esparza, and is a big reason why SeaWorld is making its presence felt so strongly at this year’s Expo.

“Expedition X is where you can connect with us if you have something great we should know about,” he says. “It’s a new time—like a 50-year-old startup company. The spirit of IAAPA is to connect vendors and operators together, so we want to make sure that message is out there, not just our new products.”

Look for more on SeaWorld Parks and Entertainment in the January 2017 issue of Funworld, IAAPA’s official magazine; to pick up free copies of past issues or for more information on how to subscribe to the magazine, visit IAAPA Central (Booth #3831).

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