The Official Magazine of IAAPA The Official Magazine of IAAPA
We are IAAPA. We connect the diverse and dynamic attractions industry, for the good of us all. Through our community, we grow and improve our people, our companies, and our industry.
IAAPA is your partner in navigating uncertainty, helping you build resilience and emerge even stronger—let’s take a closer look at key challenges and how the association can support your success.
The inaugural IAAPA Expo Middle East will take place between 30 March - 2 April in Abu Dhabi, UAE.
Mark your calendar with exciting opportunities to learn and connect. From workshops to expos, it’s all here.
Capitalize on Changing Customer Tastes with Trending Pizza Flavors
Serve CJ Schwan’s VILLA PRIMA® Pizzas at your attraction for an instant hit.
What 2,000 Guests Wish Operators Knew (But Are Too Polite to Say)
ROLLER's latest research exposes five critical friction points that quietly erode trust, revenue, and loyalty.
For nearly a century, IAAPA has been committed to developing the talent that drives the attractions industry forward. Our education programs provide professionals at every level – from students to C-suite executives – with the knowledge, skills, and connections they need to excel.
Advance your career in the global attractions industry by attending an intensive two-day program, for professionals with less than five years’ experience, that will equip you with cutting-edge industry knowledge and practical management skills.
Your partner in navigating the complexities of the attractions industry. We champion your interests at all levels of government, providing strategic advocacy and policy leadership to empower your business to thrive in the U.S. and Canada.
Join the global attractions industry’s premier event in Hong Kong, 9 - 12 June, 2026. Network with leaders, explore innovations, and secure your spot today!
Experience the premier event for the global attractions industry, November 17 - 21, 2025.
Experience the leisure industry’s premier event in Europe, 22 - 26, September, 2025. Supercharge your career, your business, and your network. One event. Thousands of participants. Unlimited inspiration. Find forward.
29-30 September 2025
Through a dynamic and practical program, you'll learn strategies to increase your revenue, optimize the visitor experience, implement innovative technologies, and improve the sustainability of your operations.
Access global resources and expertise through your IAAPA membership. Cultivate a safety-first culture where every team member contributes to protecting guests and ensuring they have an amazing experience.
This is your chance to understand what’s ahead and influence strategic decisions. Get key insights on workforce trends, economic forecasts, and business performance. The Q3 survey is now open to all. Participate today!
Article Visionary Chillian operator and facility owner passes away at age 81.
Press Release 
Article A dream realized in Austria’s Strasswalchen.
Press Release 
Article ROLLER's latest research exposes five critical friction points that quietly erode trust, revenue, and loyalty—plus the straightforward fixes that transform frustrated visitors into repeat customers.
Press Release 
Press Release 
Article Inside the multi-billion-dollar “Blue Economy”
Article How leading attractions have successfully integrated guidelines
Article How the Australian property expanded into a well-rounded adventure destination
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Whether you're passionate about amusement parks, a fan of zoos and nature, or a supporter of local businesses, IAAPA connects you to a world of fun and innovation.
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