IAAPA Attractions Expo Serves as Launching Point for Association’s Next 100 Years

by Jeremy Schoolfield


IAAPA will officially celebrate its centennial year in 2018, but the festivities began here at IAAPA Attractions Expo.
Observant attendees to this week’s Expo may notice the new IAAPA logo used throughout the Orange County Convention Center, honoring the association’s 100-year legacy. That is just a small taste of what’s to come.
This past summer, IAAPA officially relocated its global headquarters from Alexandria, Virginia, to Orlando, just a stone’s throw from the convention center. The organization is currently leasing space while it constructs a brand-new building at a nearby site. Set to open in 2019, the new global headquarters is meant to be a place for IAAPA members to visit when they’re in town and engage with association staff, as well as other members. During Tuesday morning’s Kickoff Event, IAAPA officers gathered in the IAAPA Theater for a ceremonial groundbreaking on stage.
“The next hundred years begin right here, right now,” said IAAPA President and CEO Paul Noland during the groundbreaking ceremony.
Beyond the construction project, 2018 will be a big year for IAAPA around the world. The association will open an office in China and expand its presence in the Middle East, as well. “We’re now well-positioned to provide real-time service and support for our members around the world,” Noland said.
IAAPA is also taking a comprehensive look at its brand; the work is already underway and will continue into 2018.
“We’ve undertaken a project to ensure the IAAPA brand is updated to better align with the identity of the industry and to position the association for the future,” said 2017 IAAPA Chairman of the Board Greg Hale.
In addition, the association will increase support for the IAAPA Foundation and its mission of inspiring life-changing careers in the global attractions industry for today’s young people.
“We started the IAAPA Foundation to inspire the next generation’s stories,” said Jane Cooper, chair of the foundation, during Wednesday morning’s GM and Owners’ Breakfast.
In addition, the association’s official magazine, Funworld, will publish a special centennial edition in February 2018. This issue will take a look back at the organization’s entire history, profile pivotal IAAPA leaders, gain insight from current members, and look to the future of the organization.
For more information on how to participate in IAAPA centennial activities or contribute to the IAAPA Foundation, visit IAAPA Central at Booth #3831.